Media, PR and Advertising
- Gulf Air is sponsoring the Bahrain Grand Prix for a second year, after enjoying high international media exposure during the first race. Hisham Ali Abu Al Fateh, PR Manager, Gulf Air, says the race offers the ideal opportunity to promote the airline to a premium global audience.
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- United Arab Emirates: Tuesday, March 01 - 2005 at 09:38
- Ideal for big gatherings such as festivals and concerts, the Skyview balloon TV is a helium balloon with a large-sized screen. The balloons recently launched in Korea and will soon be seen at events throughout the Middle East.
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- United Arab Emirates: Tuesday, February 22 - 2005 at 09:56
- HSBC is diversifying its sponsorship activities by backing the Oryx Quest 2005, the world's richest ocean race. Steve Martin, Regional Director Corporate Affairs, HSBC Middle East, says the bank extensively measures and analyses its sponsorship activities, to evaluate the success of each campaign.
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- United Arab Emirates: Tuesday, February 08 - 2005 at 01:50
- Roller signs are one of the latest technolgies for outdoor advertising. An alternative to rotating 'prism' billboards, they offer much bigger sizes, illumination and the option of more images. Khaled Gamal, Managing Director, Sign Tech, explains the features.
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- United Arab Emirates: Wednesday, February 02 - 2005 at 11:43
- UAE magazine Connector recently won Superbrand status. Natalie Shahrokni, Marketing Manager for Connector, explains how the title has maintained its strong market position for so many years.
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- United Arab Emirates: Wednesday, February 02 - 2005 at 09:59
- Leading CNN anchor Hala Gorani hosts the monthly show 'Inside the Middle East,' which features stories on the most important social and cultural issues in the region. Speaking exclusively to AME Info, Gorani reveals the unique challenges faced by broadcasters in the region.
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- United Arab Emirates: Wednesday, October 13 - 2004 at 10:13
- Dubai is one of the world's most innovative centres, according to entrepreneurial leadership specialist Professor Colin Turner. Professor Turner, gave one of the keynote speeches at the Gulf Marketing Forum, believes that the region's biggest issue marketing issue is actually service: delivering on promises made.
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- United Arab Emirates: Saturday, October 02 - 2004 at 12:15
- Innovation and creativity were the buzzwords at this year's Gulf Marketing Forum, which attracted industry leaders from around the region, as well as overseas. Barry Gray, Managing Director of organisers Gray Business Communications, gives his take on the biggest issues facing marketing in the Middle East.
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- United Arab Emirates: Saturday, October 02 - 2004 at 10:59
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