Media, PR and Advertising

Stars in their eyes
Entertainment events are providing a new way of marketing to the region's fragmented youth market. Growing international confidence in the safety of the lower Gulf region means Dubai is increasingly able to attract major international stars, with cross-cultural appeal to the very mixed population here. Natalie Teperdjian, Director Public Relations, CSM, discusses at the benefits of event sponsorship.
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United Arab Emirates: Tuesday, September 21 - 2004 at 09:27

Uneasy media & advertising relations
Misconceptions about the proper roles PR and media continue to dog both industries in the Middle East. Local and regional advertisers still expect publishers to print what they want them to write, failing to understand the importance of editorial independence. But Avi Bohjani, Group Chief Executive, Bates Pan Gulf, believes the tide is slowly beginning to turn.
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United Arab Emirates: Monday, September 06 - 2004 at 09:08

Need for better awareness of PR
The Middle East is seen as a region of massive opportunity by international public relations firms. But ongoing problems persist: with local and regional companies still unaware of the need for proper PR, and the form that PR should take. Bill Rylance, Regional CEO, Buston Marseller Asia Pacific, says there is still a steep learning curve ahead.
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United Arab Emirates: Sunday, September 05 - 2004 at 09:24

Data dilemma for Middle East media
Lack of clear data in the Middle East advertising market continues to hamper growth, but industry leaders estimate it to be at least 5-15%. Rohit Misra, Regional Vice President, Euro RSCG, believes that the greatest untapped potential is in television. But Misra warns that the print sector is already oversaturated with titles even as dozens of new magazines prepare for launch.
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United Arab Emirates: Monday, August 30 - 2004 at 09:21

Growth of individualism in the Gulf
Recent social change in the Middle East - largely due to satellite television - is particularly noticeable in consumer psychology. Growing individualism is a phenomeonon that marketers need to take on board, as traditionally mass markets become niche and fragmented, like their counterparts in the west. Stuart Campbell-Morris, Regional Managing Director for Taylor Nelson Sofres, says investing in consumer research has never been more critical.
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United Arab Emirates: Wednesday, July 14 - 2004 at 11:31

Flip Media flashes into DMC
With eye-catching, innovative online advertising solutions, Flip Media is making waves in regional internet sites. Flip's bilingual Formula 1 website for Mercedes Benz has just been selected as Macromedia site of the day. Flip has also launched Dubai's first online DVD and Sony Playstation video rental store.
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United Arab Emirates: Wednesday, July 07 - 2004 at 09:26

Arabic on the airwaves
Dubai 93.9, a new golden-oldies Arabic radio station, has been launched by Dubai Radio Network. It will feature popular Arabic hits from the 1970s, 1980s and 1990s, and is aimed at 25-45 year olds. Abdul Latif Al Sayegh, CEO of Dubai Radio Network, believes the Dubai advertising market can sustain another entrant.
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United Arab Emirates: Wednesday, May 19 - 2004 at 11:31

Insight: Unilever Arabia
Unilever Arabia has introduced a groundbreaking advertising strategy, forming its own in-house media buying team, and focusing on a smaller number of publications and TV channels. Alex Andrakis, Director for Unilever Arabia, explains the current Middle East advertising environment that brought about the company's decisions.
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United Arab Emirates: Tuesday, January 27 - 2004 at 09:15