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Panasonic re-branding
Panasonic has finished rebranding its National line of home appliances and electrical products with the Panasonic names. The company hopes that this brand unification process will help it to increase sales by 20% by the next fiscal year. Particularly high growth is forecast for DVD recorders, Plasma and LCD screens, and SD memory card related products, such as digital still cameras.
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Interview: K H Kim, LG Electronics
LG Electronics' latest move is to sponsor the Iraqi football team, believing Iraq to be one of the most promising areas in the region. K H Kim, President, LG Electronics ME&A, expects Iraq to become one of its most important markets over the next three to four years. Kim also believes LG's strong growth in the Middle East will continue for at least the next three to five years.
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Smarter way to buy
ENOC has introduced new smart payment cards with memory chip technology. ENOC already has 80,000 magnetic stripe card holders in the UAE, and the new cards will also be accepted in Oman. Group Chief Executive Hussain Sultan says he hopes that the cards will eventually be useable throughout the entire GCC.
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2004 Forecast: Sony Entertainment
With new titles, an anticipated price drop, and the prospect of an online service for the Middle East within six months, Sony Entertainment expects strong growth for Playstation 2 sales. Tim Stokes, Sales and Marketing Manager, says female gamers are Sony's current key focus.
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2004 Forecast: Panasonic
Panasonic is expecting strong growth to continue in the regional consumer electronics market. Panasonic's Atsushi Hinoki predicts high tech imaging gadgets and DVD-writing devices will be the star performers of 2004.
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Blasting stress away
Business executives are increasingly turning to video games to let off steam at the end of a hard day's work, according to Sony Entertainment. The company recently previewed several yet-to-be-released titles in Dubai, including a new karaoke-style singing game.
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2004 Forecast: Samsung mobiles
Samsung recently launched the world's first fully integrated flash camera phone in the Middle East, promoted by Lebanese pop star Ragheb Alama. Sudhir Nair, Samsung's Sales and Marketing Manager for the Gulf, predicts a strong regional mobile sector in 2004. Nair also believes Bluetooth will become more significant around mid-2004 as enabled devices become smaller.
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2004 Forecast: Palm MEA
PDAs are soaring in popularity in the Middle East and elsewhere, with advanced technology making them a more portable yet also internet-enabled alternative to a laptop. Stuart Maughan, Country Manager for Palm Middle East and Africa, says Palm's recent acquisition of Handspring will result in increasingly more convergent devices acting as both PDAs and mobile phones in 2004.
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Driving Multimedia Communication
Samsung aims to drive MMS (multimedia messaging) in the Middle East with its latest E700 mobile, the world's first super VGA-camera phone. Samsung says 95% of its new mobiles in 2004 will be MMS-enabled.
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GITEX: IBM Iris Recognition
IBM featured an advanced iris recognition system at GITEX 2003, from partner Dartagnan Biometric... Read full article »
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GITEX: LG Electronics ME&A
LG has enjoyed strong growth in the Middle East region, holding onto its number one position for... Read full article »
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GITEX: Acer Pleasure Centre
Acer's Aspire Pleasure Centre creates an entire digital hub for computing, home cinema, internet,... Read full article »
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GITEX: Fujitsu Siemens
Fujitsu Siemens describes the Middle East market as very dynamic, with significant opportunities... Read full article »
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GITEX: Panasonic ME
Panasonic's Ideas for Life displays several futuristic multi-function multimedia devices for... Read full article »
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GITEX: Samsung Mobile
High end 3G phones were on display at Samsung's GITEX 2003 stand. Models included the world's... Read full article »
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