Sony Gulf has high expectations and big amibitions for its latest Middle East launch: a high-tech line up of PDAs. Yasuhide Yokota, Managing Director for the Gulf region, explains Sony's new appeal to both professionals and consumers.
Sony Gulf is targeting both consumers and business users with its new range of handheld devices. The three Clie models combine both features for entertainment and productivity, with WiFi and Bluetooth connectivity.
Kodak is the latest company making a push into the competitive but fast growing digital camera market in the Middle East. A new report by IDC predicts rapid growth in the sector, driven by 3 megapixel cameras.
Sales of video games worldwide could hit nearly twenty billion dollars in 2003. Games are fast outstripping other sources of entertainment, such as cinema and video rental. Cyber tournaments in the Middle East are helping encourage the growing regional market.
UAE gamers can take part in Samsung Electronics' World Cyber Games 2003 for the first time. The world's largest gaming festival begins on the 28th of August, with contestants playing Counter-Strike.
LG has introduced the first GSM video-with-sound folder mobile phone to be brought to the Middle East. It's one of five new models being launched, part of LG's drive to step up its mobile presence in the region.
Regional research reveals untapped potential in the youth market for mobile computing. The Joybook - a multimedia enabled laptop - is part of BenQ's strategy to bring the digital hub concept to the Middle East.
LG Electronics has invested US$3 million to open the region's first LG Digital Centre. The Centre of Excellence will showcase LG's range of products, and also be used for staff training and education, product launches and conferences.
Intel and Acer are bringing mobile Centrino technology straight to the consumer - with new showcase stands at major shopping malls in the Emirates. The aim is to educate customers about the user-end benefits of the new Intel Centrino chips for powerful mobile computing.