Motoring and Test Drive

Peugeot flying machines
Peugeot unveiled its new 407 to the Middle East with a dramatic helicopter entry over the Abu Dhabi seafront. The 407 has already enjoyed high sales in Europe, and Peugeot hopes to repeat this in the GCC. Jeremy Wetherhill, Divisional Manager, looks at the company's strategy.
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United Arab Emirates: Thursday, September 30 - 2004 at 10:42

Driving sales growth
Porsche recently launched the new 6th generation 911 in the Middle East, after a successful year which saw sales boosted by the new Cayenne SUV. Porsche is also expanding its territorial coverage by adding two new markets, Yemen and India. Mark Bishop, Managing Director, Porsche Middle East, says the 911 has been redesigned to make it far more easy to drive.
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United Arab Emirates: Thursday, September 23 - 2004 at 09:40

Smart minds for smart car
IBM is collaborating with students from United Arab Emirates University in Al Ain to develop the UAE's first localised smart car. Advanced monitoring systems enable the vehicle to alert police when speed violations occur, and even issue tickets and fines. The system includes a complete map of the entire road network in the UAE, including all speed limits on individual roads.
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United Arab Emirates: Monday, September 13 - 2004 at 09:54

Panasonic Lexus promotion
Panasonic hopes to boost sales with its new summer promotion, where customers spending Dh200 or more get the chance to win one of ten Lexus cars. Sam Turel, General Manager, Al Futtaim Panatech, says growth for 2004 is already high.
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United Arab Emirates: Monday, May 31 - 2004 at 10:09

GM Road safety campaign
General Motors is a key sponsor of the Child Car Saftey Exhibition held at Dubai's City Centre shopping mall. Douglas Munro, Acting Managing Director for GM Africa & Middle East, explains why the company chose to become involved.
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United Arab Emirates: Monday, April 26 - 2004 at 10:08

A1 races to success
A new Dubai-based motor racing series will start next year to fill the European winter months. The A1 Grand Prix aims to be the 'World Cup of Motorsport' featuring up to 30 identical Lola cars, with 3.5 litre Langford engines, racing under different national flags. A1 is the brainchild of Sheikh Maktoum bin Hasher al Maktoum.
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United Arab Emirates: Wednesday, March 31 - 2004 at 09:28

2004 Forecast: Porsche Middle East
Porsche Middle East has enjoyed a spectacular 2003, with sales up 290% on the previous year - over 1700 vehicles sold. Mark Bishop, Managing Director for Porsche Middle East, says he expects sales growth to continue as the luxury car sector enjoys a strong 2004.
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United Arab Emirates: Thursday, December 18 - 2003 at 10:04

Motor Show: Ford
Ford unveiled its legendary GT for the first time in the Middle East, in time for the Dubai Motor Show. Jim Benintende, Managing Director for Ford Middle East, says Ford is expecting a record year in 2004, predicting sales of more than 30,000 cars.
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United Arab Emirates: Sunday, December 14 - 2003 at 08:48