AME Info Digital Marketing 2009
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Tailor-made web pages at Digital Marketing Dubai
Jon Dodd, MD and co-founder of customer service and web usability group Bunnyfoot explains to Edward Poultney how the Tobii eye tracker can analyse a person's line of sight on web pages and how this is helping global companies to hone their customers' internet experience.
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Google optimisation: Five top tips - quality content
Search engine optimisation master Laszlo Horvath, President, ActiveMedia, gives five tips to help with SEO. While none will give instant success, put together and taken over time, they will help make a site more search relevant and push it up Google's rankings. This is the most influential one. Tip No 1 - quality content.
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Google optimisation: Five top tips - keywords
Search engine optimisation master Laszlo Horvath, President, ActiveMedia, gives five tips to help with SEO. While none will give instant success, put together and taken over time, they will help make a site more search relevant and push it up Google's rankings. The second most important piece of advice, Tip No2 - keywords analysis.
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Google optimisation: Five top tips - links
Search engine optimisation master Laszlo Horvath, President, ActiveMedia, gives five tips to help with SEO. While none will give instant success, put together and taken over time, they will help make a site more search relevant and push it up Google's rankings. Tip No 3 - Links.
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Google optimisation: Five top tips - content management
Search engine optimisation master Laszlo Horvath, President, ActiveMedia, gives five tips to help with SEO. While none will give instant success, put together and taken over time, they will help make a site more search relevant and push it up Google's rankings. Tip No 4 - Content and Content Management Systems.
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Google optimisation: Five top tips - spiders
Search engine optimisation master Laszlo Horvath, President, ActiveMedia, gives five tips to help with SEO. While none will give instant success, put together and taken over time, they will help make a site more search relevant and push it up Google's rankings. In ascending order of importance, Tip No 5 - Spiders.
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Laszlo Hovarth Google seach guru at Digital Marketing
"In this present economic climate you can expect highest returns on search" according to Laszlo Horvath, President, Activemedia who talks to Phil Blizzard about the economic impact to on-line activities. He also states that search engines can be a "virtual sales force".
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Cisco's online experiences at Digital Marketing Dubai
Fadi Kachkouche, Regional Marketing Manager, Cisco, talks to Philip Blizzard about the Middle East being ready for 'engagement' and the need for corporations to have the right infra-structure in place to handle customers.
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Hilton accommodates online at Digital Marketing Dubai
Hilton Hotels believe strongly in online marketing, why? Nathalie Turpin, Regional Director of Marketing, Hilton Hotels, Arabian Peninsula & Indian Ocean explains and also states what is required - more creativity!
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Flip Media turns heads at Digital Marketing, Dubai
Yousef Tuqan, CEO, Flip Media, is a much sought after online marketing consultant and in this interview with Phil Blizzard talks about how this sector of the marketing industry should evolve in these challenging times, the need for creativity and his online initiatives for leading regional brands, such as Emaar, Emirates, Jumeirah and Nakheel.
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du observes online changes at Digital Marketing, Dubai
Nahel Menon, eComms Director, Corporate Communications, du at Digital Marketing Dubai talks to Phil Blizzard about the online behavioural changes in the Middle East and how to adapt ones marketing strategy to gain from these changes. Facebook and Twitter are also seen to have commercial relevance in these changing times.
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