From the ancient Nabatean splendour of Petra to the vibrant corals of the Red Sea, Jordan has everything to offer the leisure tourist. As the market attempts to recover from recent setbacks including the US-led war in neighbouring Iraq, the government is working with the private sector to increase visitor numbers.
As Jordan's leisure tourism market struggles to overcome the setbacks of regional instability, the country is putting a big focus on business tourism and the MICE (meetings, incentives, conferences and exhibitions) market. Marwan Khoury, Managing Director of the Jordan Tourism Board, explains why Jordan has the ideal facilities for this market.
Jordan's tourism industry has suffered badly over the past couple of years, with the intifada in Palestine to the west, and the recent US-led war on Iraq to the east. The Jordanian Minister for Tourism and Antiquities, HE Samer Tawil, says there are hopes of recovery, at least for the inter-Arab market.
The fast growing and competitive regional hospitality industry looked to increase business and develop new partnerships at the recent International Hospitality Forum in Amman, Jordan. The exhibition was also a boost for Jordan, with its tourism sector struggling due to insecurity in neighbouring countries.
For the first time ever, the Middle East aviation industry will exhibit at an international aerospace exhibition. A pavilion organised by Fairs and Exhibitions will make its debut at next year's Farnborough International air show in the UK.
Gulf Air has introduced the region's first automatic check-in machines at airports in Bahrain, Abu Dhabi and Muscat. Using just a credit card or frequent flyer card, passengers travelling without hold luggage can get their own boarding passes, avoiding queues.
As part of the Dubai Summer Surprises promotion, Hilton is running Junior Academy 2003. The event is a day of organised fun and work for children. They get to learn about all aspects of the hotel business, from housekeeping to cooking.
Britain is enjoying a big increase of both leisure and business tourists from the Middle East. It's hoping to build on that success with its new identity VisitBritain: a combination of the former British Tourist Authority and English Tourism Board.
Sheraton hotels in Dubai have just been given a major face-lift, with both beach and city hotels being extensively renovated and upgraded. Area Manager James Munro explains Sheraton's future strategy in the UAE and the region.