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Media and Marketing Show opens in Dubai
From models to double decker buses, colourful cartoon characters to serious news readers, the Media & Marketing Show, Dubai, offers a wide platform for those in the industry to show-off their latest products, as Phil Blizzard reports.
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Digital Marketing 2008 - Jeeran
Latest trends, such as social networking sites, is the forte of Omar Koudsi, President and Co-founder, Jeeran. He talks to Phil Blizzard about the phenomenal growth of Jeeran, and the impact of Digital Marketing 2008.
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Digital Marketing 2008 - Mastering Google and SEO
Search Engine Optimisation (SEO) and Google expert Laszlo Horvath, President & Founder, Active Media talks to AME Info at Digital Marketing 2008 about optimising techniques, the future of digital and gives some basic tips on how to get the best from Google.
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Digital Marketing 2008 - Metrics
Hisham Faouri, GM, eworks Jordan, talks to Phil Blizzard at the AME Info Digital Marketing conference about metrics and using the right measurement tools to analyse the effectiveness of an online media campaign.
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Digital Marketing 2008 - Navigating the digital maze
Digital Marketing 2008 saw delegates being guided through the maze that is digital communications. Phil Blizzard reports on the debut event from AME Info.
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Marketers losing control
What are the opportunities and dangers for marketers when it comes to internet interactivity? In the second part of his interview on AME Info, Mike Hess, Global Research Director, OMD looks at the loss of control.
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Families of the future
The changing nature of consumers has been revealed in OMD and Yahoo!'s Family 2.0 study. Mike Hess, OMD's Global Research Director, looks at some of the most significant findings and the implications for advertisers and marketers.
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People of the future
Who are the people of the future? What will their needs and wants be, and how will they react to advertising? Malcolm Law, a FutureView consultant for TNS, looks into the crystal ball.
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Marketing on the green
With Abu Dhabi's property market on the rise, Aldar CEO Ronald Barrott looks at why the recent Golf Championship was such a good sponsorship opportunity.
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Towards a clearer currency
Finding an accurate and reliable way to gauge media value is not easy, particularly in a region with limited circulation transparency and misreporting of figures. Mohamed Elzubeir, MD, Mediastow, is trying to change industry mindsets and move towards some kind of standard.
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Vismail video email
A technology to send video-embedded emails has been developed by Deliverydotcom. Director Brian Shepherd looks at the marketing possibilities.
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Talking television
Growing populations but fragmented audiences - what lies ahead for the Arab television sector? Regional TV expert Stephen Marney turns on the box to look at local content production, and whether advertising money and sponsorship is sufficient.
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Americast on AME Info
Reaching Middle East markets is a challenge for many international companies, with highly fragmented conventional media. AME Info's new Americast service aims to bridge the gap, providing a central hub for overseas businesses to have a local point of presence in the region, and for regional executives to discover and reach them.
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Syndicating the Arab voice
Content syndication and translation will help the Middle East have a bigger voice in international publications, according to Phillipe Hertzberg, Director EMEA, NYT Syndicate. Several regional publications already syndicate commentary and business content from the New York Times, with science features also growing in popularity.
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Consolidation for publishing
The regional publishing industry needs consolidation and improved infrastructure, according to Fabrizio D'Angelo, Head of International Activities, Mondadori. D'Angelo says the publishing and advertising communities must unite to take auditing more seriously.
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