Marketing
- The news you choose »
- Login to Add to Watchlist
Nissan sets indoor advertising record at Dubai International Airport
Nissan has provided the UAE with its latest 'biggest' claim since the world's largest indoor... Read full article »
Public relations tips for small businesses
One of the things any small business needs at an early stage is good public relations in order to... Read full article »
Gamification takes social marketing to the next level, but is it here to stay?
Gamification, the use of gameplay concepts to enhance brand interactivity, has been used to great effect by top global firms, but digital strategy experts at the Dubai Lynx International Advertising Festival claim it is also an accessible model for everyone else.
Econsultancy CEO: Middle East digital marketing five years behind US and UK
Digital strategy and the use of social media for marketing by Middle East companies is five years... Read full article »
Fight for businesses on social networks intensifies as Google + enters the fray
It has long been established that companies need a social networking presence as part of their marketing strategies. It's hard to think of a major firm which is not visible on Facebook, LinkedIn, Twitter or Google + - but which provides the best marketing opportunities?
3D technology evolves with launch of new smart phones and glasses-free devices
Ever since the launch of Avatar on 3D in cinemas, the world has been infatuated with the idea of three dimensional viewing. It's been tried before and has failed miserably, but this time it appears 3D is here to stay. Televisions boasting the technology are widely available and this week LG launched its first 3D smart phone.
Middle East digital marketing changing drastically as web becomes more app-centric
The Middle East is set to see an increase in interactive digital marketing as new technology and attitudes spread through the region. Web applications can now be built to work across platforms, meaning the boundaries for creativity when designing a digital brand have been lifted which, according to experts, signposts the future of the web.
How to mitigate social media risks for your business
All the things that make social media so attractive to users - the personalization, the ease with... Read full article »
