Gamification, the use of gameplay concepts to enhance brand interactivity, has been used to great effect by top global firms, but digital strategy experts at the Dubai Lynx International Advertising Festival claim it is also an accessible model for everyone else.
It has long been established that companies need a social networking presence as part of their marketing strategies. It's hard to think of a major firm which is not visible on Facebook, LinkedIn, Twitter or Google + - but which provides the best marketing opportunities?
Wednesday, November 23 - 2011 at 16:57
Ever since the launch of Avatar on 3D in cinemas, the world has been infatuated with the idea of three dimensional viewing. It's been tried before and has failed miserably, but this time it appears 3D is here to stay. Televisions boasting the technology are widely available and this week LG launched its first 3D smart phone.
Tuesday, September 13 - 2011 at 16:40
The Middle East is set to see an increase in interactive digital marketing as new technology and attitudes spread through the region. Web applications can now be built to work across platforms, meaning the boundaries for creativity when designing a digital brand have been lifted which, according to experts, signposts the future of the web.