1 Marketing Digest
Distinguishing your company in a crowded market
- Despite the current economic woes, business in the Middle East continues to grow at an incredible pa... Read full article »
- Middle East: Wednesday, February 25 - 2009 at 12:38
Public speaking: A cheap, effective marketing tool
- Are you looking for a marketing tool that is both effective and inexpensive? Then pull out your mic... Read full article »
- Wednesday, February 18 - 2009 at 16:42
Millennium Towers: Becoming The Grand Millennium
- Millennium & Copthorne Hotels have nine properties in the Middle East, of which six are located ... Read full article »
- United Arab Emirates: Sunday, November 16 - 2008 at 11:24
Rebranding: Going beyond the logo (part 2)
- In part one of this series, we've shed the light on the principles and misconceptions surrounding re... Read full article »
- Middle East: Sunday, August 10 - 2008 at 13:15 |
Rebranding: Going beyond the logo (part 1)
- While great misconception surrounds rebranding in the region, experts believe that it is wise to reb... Read full article »
- Middle East: Sunday, July 13 - 2008 at 13:30 |
Poor regulation hampers the Middle Eastern advertising industry
- The first step towards solving a problem is admitting that a problem exists. We in the advertising i... Read full article »
- Middle East: Tuesday, January 08 - 2008 at 11:51 |
Brand-ish opinion
- Ben Cohen and Jerry Greenfield were long-time friends and hippies when they established Ben & Je... Read full article »
- Sunday, December 23 - 2007 at 15:03 |
The search for credible research
- The first step towards solving a problem is admitting that a problem exists... Read full article »
- Middle East: Monday, December 10 - 2007 at 12:03 |
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