1 Marketing Digest
Poor regulation hampers the Middle Eastern advertising industry
- The first step towards solving a problem is admitting that a problem exists. We in the advertising industry have more than our share of problems, but they are not without solutions.
- Middle East: Tuesday, January 08 - 2008 at 11:51 |
Brand-ish opinion
- Ben Cohen and Jerry Greenfield were long-time friends and hippies when they established Ben & Jerry’s Ice Cream. True to the hippie-dom of which they were a part back in 1978, their brand continues to be driven by a well-informed social and ecological conscience.
- Sunday, December 23 - 2007 at 15:03 |
The search for credible research
- The first step towards solving a problem is admitting that a problem exists
- Middle East: Monday, December 10 - 2007 at 12:03 |
The secret to standing out
- When someone invents a successful recipe, you can be sure everyone will want to imitate it. Visit any bookseller’s website and you’ll notice that, more often than not, they seem to replicate Amazon.com.
- Thursday, October 25 - 2007 at 10:51 |
Passion, dedication and care: branding inspiration
- As the Far East seems to move closer and closer to the west, and its two billion people open their wallets to brands, it might be valuable to seek some inspiration from oriental culture.
- Thursday, August 16 - 2007 at 16:28 |
Secure trust
- For humans, trust means a great deal. To trust in something or someone is to honour that institution or individual with your implicit good regard. And to enjoy the trust of others is to enjoy a compliment to your reputation.
- Sunday, August 05 - 2007 at 12:33 |
Are you ready to play?
- While our attention has been focused on advertising and marketing opportunities on the internet, a promising new marketing medium has crept up behind us.
- Monday, June 11 - 2007 at 13:12 |
Differentiation: it's in the detail
- As a consequence of learning more about the internet, what works and what doesn't, we're reaching a point at which more and more websites are looking more and more alike.
- Monday, May 07 - 2007 at 09:20 |
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