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Marketing your new business
Does the current economic outlook mean that new businesses should cut down on their marketing... Read full article »
Distinguishing your company in a crowded market
Despite the current economic woes, business in the Middle East continues to grow at an incredible... Read full article »
Public speaking: A cheap, effective marketing tool
Are you looking for a marketing tool that is both effective and inexpensive? Then pull out your... Read full article »
Millennium Towers: Becoming The Grand Millennium
Millennium & Copthorne Hotels have nine properties in the Middle East, of which six are located... Read full article »
Rebranding: Going beyond the logo (part 2)
In part one of this series, we've shed the light on the principles and misconceptions surrounding... Read full article »
Rebranding: Going beyond the logo (part 1)
While great misconception surrounds rebranding in the region, experts believe that it is wise to... Read full article »
Poor regulation hampers the Middle Eastern advertising industry
The first step towards solving a problem is admitting that a problem exists. We in the... Read full article »
Brand-ish opinion
Ben Cohen and Jerry Greenfield were long-time friends and hippies when they established Ben &... Read full article »
The search for credible research
The first step towards solving a problem is admitting that a problem exists Read full article »
The secret to standing out
When someone invents a successful recipe, you can be sure everyone will want to imitate it. Visit... Read full article »
Passion, dedication and care: branding inspiration
As the Far East seems to move closer and closer to the west, and its two billion people open... Read full article »
Secure trust
For humans, trust means a great deal. To trust in something or someone is to honour that... Read full article »
Are you ready to play?
While our attention has been focused on advertising and marketing opportunities on the internet,... Read full article »
Differentiation: it's in the detail
As a consequence of learning more about the internet, what works and what doesn't, we're reaching... Read full article »
Cutting costs
I bet over the past month or two you've been asked to cut your marketing budget. The recession is... Read full article »
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