Marketing Digest
Smelling a branding opportunity
- Oh the wonderful world of smell and taste. Remember the smell of Crayola crayons we drew with as children - you might have even tasted them.
- Thursday, July 28 - 2005 at 10:29 |
A true brand secret you've NEVER heard about! Brand blogging part 2
- Last week I discussed the need for brands to develop a holistic selling proposition (HSP): to deal with consumers holistically, becoming part of everyday life by, among other things, handling the immediacy of the blog challenge.
- Thursday, July 21 - 2005 at 12:06 |
Added-value strategy
- Customers like to get the best price and it is their right. You as a salesperson have all rights to keep your prices stable - using the added-value strategy.
- Thursday, July 14 - 2005 at 10:21 |
Fast and fearless - the future is blogs
- You can't avoid them - the blogs. They're so plentiful that the opinions they offer are forming part of news reports.
- Thursday, July 07 - 2005 at 10:13 |
Grow with values
- Value is something that the customer truly values and is willing to spend his money on - this is true for any B2C or B2B market.
- Thursday, June 30 - 2005 at 12:17 |
Learn and Proceed!
- Managing means (re-)creating - but is important to do the right things. Below you will learn five management tasks that are important for successful, sustainable training and consulting projects.
- Thursday, June 23 - 2005 at 10:44 |
After sales: Completing the brand
- Arabia's modern markets have long been the distributors' domain, whether automotive, FMCG, medical or otherwise. They are usually the exclusive resellers, retailers or maintenance centers of global brands in their respective geographies.
- Saudi Arabia: Wednesday, June 15 - 2005 at 12:43 |
I'll show you mine
- What does it take to inspire extreme loyalty to a brand? The same kind loyalty that hulking men show when they tattoo 'Mother' on their bulging biceps? This was one of the questions I sought to answer when researching for my latest book, BRAND sense (www.brandsense.com)
- Tuesday, June 07 - 2005 at 09:10 |
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