Marketing Digest
E-marketing and Mr. Postawaski …
- Anyone who is anyone in the biz will tell you that marketing is radically transforming the way we do business. I'll call it e-marketing, with the 'e' standing not for 'electronic,' but for 'emotional'.
- United Arab Emirates: Tuesday, May 24 - 2005 at 11:54 |
Branding rituals
- Recently I overheard a heated discussion taking place between a group of Australians sitting around drinking beer.
- Monday, May 23 - 2005 at 06:53 |
Where is marketing heading - Part 2
- Staying with basics, the Institute of Marketing in the UK defines marketing as - 'to match the organization's capabilities with the needs of customers in order to achieve the objectives of 'both parties'.
- Sunday, May 15 - 2005 at 09:09 |
A direct touch - which makes sense!
- Just the other day a real letter arrived in the mail. It's been a long time since I received one of those. You know, the kind with handwriting, stamps, and a closed envelope.
- Sunday, May 08 - 2005 at 11:16 |
The creative genius of coffee boys
- It is a seemingly little known fact that coffee boys form the cornerstone of any great ad agency, or any company for that matter (but we'll stick to advertising, lest I offend the infallible client class).
- Saudi Arabia: Sunday, May 01 - 2005 at 12:10 |
What is an idea worth?
- I am sure the subject of this column is going to raise the ire of more than a few of my corporate brethren, but as they say 'there can be no real progress without honest introspection' and so, fire up the debate...
- United Arab Emirates: Monday, April 18 - 2005 at 09:22 |
Who's in the Brief?
- We occasionally abuse the people for whom we make ads; at least when we pen their profiles in our marketing or advertising briefs.
- Saudi Arabia: Monday, April 11 - 2005 at 19:22 |
Your secret brand buddy
- We have grown to hate loyalty programs. Ever since American Airlines invented the concept in 1981, they have become a frustrating experience for so many. The pain of being locked in often vies for the benefits of the reward. Your loyalty is only retained in order not to lose out.
- Sunday, April 03 - 2005 at 14:24 |
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