Marketing Digest
Your secret brand buddy
- We have grown to hate loyalty programs. Ever since American Airlines invented the concept in 1981, they have become a frustrating experience for so many. The pain of being locked in often vies for the benefits of the reward. Your loyalty is only retained in order not to lose out.
- Sunday, April 03 - 2005 at 14:24 |
The 'Discipline Principle'
- For anyone considering setting up a business venture, consider the famous words by the business guru (whose name eludes me right now) who offered the ingredients for unqualified success.
- United Arab Emirates: Wednesday, March 30 - 2005 at 08:50 |
The brand reality show
- Have you ever noticed the way you head straight for your usual brand on the supermarket shelf, without even considering the others? It's almost like default behaviour.
- Thursday, March 24 - 2005 at 21:53 |
The marital bliss of marketing relationships
- Matrimony is synonymous with advertising agency and client relationships, particularly in paternal Middle Eastern societies. There are honeymoons, infidelities, anniversaries, and, yes, sometimes the perfect match.
- Saudi Arabia: Thursday, March 17 - 2005 at 10:35 |
Outdoors in Abu Dhabi...
- The 'muppie' used to be the undisputed king of the road in Abu Dhabi. Now just as the business scene is changing with the emergence of many new opportunities (which I can't go into right now...) so is the outdoor landscape!
- United Arab Emirates: Thursday, March 17 - 2005 at 10:27 |
Where is marketing heading?
- Over my first few articles I want to look at what appears to be happening to marketing and why. I believe it is changing, or more likely it is being forced to change by business pressures and changes in consumer behaviour.
- United Arab Emirates: Thursday, March 17 - 2005 at 09:33 |
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