Marketing Digest
Differentiation: it's in the detail
- As a consequence of learning more about the internet, what works and what doesn't, we're reaching a point at which more and more websites are looking more and more alike.
- Monday, May 07 - 2007 at 09:20 |
Cutting costs
- I bet over the past month or two you've been asked to cut your marketing budget. The recession is here, and anything that can be cut will be cut.
- Monday, April 16 - 2007 at 14:03 |
Tell Tales
- Stories have been around for millennia; probably as long as humans have existed on earth. Some may claim that stories help make the world go around.
- Monday, March 12 - 2007 at 11:50 |
The ultimate branding achievement
- What do Coca-Cola, Harley Davidson and LEGO have in common? They are all highly dependent on brand communities.
- Tuesday, February 13 - 2007 at 08:11 |
Your brand new year's resolution
- If you're not sure what you should wish for your brand in 2007, I might have a suggestion for you to consider.
- Monday, January 15 - 2007 at 12:09 |
The CSR bandwagon in the UAE
- While the UAE's economy grows in mammoth leaps, it remains stunted in one key area: corporate social responsibility-or CSR, in the industryvernacular.
- Wednesday, November 29 - 2006 at 10:01 |
Web branding: Take it personally
- It started with pop stars. They went to court fighting for their online names. Everyone, from Madonna to Britney Spears, won their cases and appeared on the Net, their flashy Web presences promoting their brands.
- Thursday, November 16 - 2006 at 11:25 |
Webogram power, Part 2
- Last week I discussed the brick-and-mortar practices of upselling and cross-selling - marketing disciplines made possible by the planogram - and their application to Web marketing.
- Thursday, November 09 - 2006 at 10:07 |
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