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Tell Tales
Stories have been around for millennia; probably as long as humans have existed on earth. Some... Read full article »
The ultimate branding achievement
What do Coca-Cola, Harley Davidson and LEGO have in common? They are all highly dependent on... Read full article »
Your brand new year's resolution
If you're not sure what you should wish for your brand in 2007, I might have a suggestion for you... Read full article »
The CSR bandwagon in the UAE
While the UAE's economy grows in mammoth leaps, it remains stunted in one key area: corporate... Read full article »
Web branding: Take it personally
It started with pop stars. They went to court fighting for their online names. Everyone, from... Read full article »
Webogram power, Part 2
Last week I discussed the brick-and-mortar practices of upselling and cross-selling - marketing... Read full article »
Webogram power, Part 1
We've all done it. We've entered a store planning to purchase a single item - a set of bags for... Read full article »
What do online points add up to?
As consumers in the offline world, we have developed the expectation that spending money should... Read full article »
Users might pay, but they don't come free
The Internet, free? Well, not any more. Read full article »
A stroll through Shanghai
Staying in one region for too long can cause myopia; and China's Shanghai is the perfect getaway... Read full article »
Where are all the sexy surprises?
I can't understand why much of the stuff we see on our screens has to be so boring. Read full article »
Who?.com
You're probably among the 90 percent of people who've tried registering a domain name - and been... Read full article »
Who can you trust on the Internet?
Real-world brands versus online-only brands: Which do you think consumers generally have more... Read full article »
Where's the real risk?
As dot-com has metamorphosed into 'dot-gone,' marketers and media planners worldwide have been... Read full article »
What's your brand up to after hours?
A couple of weeks ago, I overheard a conversation between two people in a store. One speaker was... Read full article »
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