Marketing Digest
Webogram power, Part 1
- We've all done it. We've entered a store planning to purchase a single item - a set of bags for the vacuum cleaner or perhaps some tomato paste.
- Thursday, November 02 - 2006 at 09:48 |
What do online points add up to?
- As consumers in the offline world, we have developed the expectation that spending money should earn us points.
- Thursday, October 26 - 2006 at 09:04 |
Users might pay, but they don't come free
- The Internet, free? Well, not any more.
- Thursday, October 19 - 2006 at 10:39 |
A stroll through Shanghai
- Staying in one region for too long can cause myopia; and China's Shanghai is the perfect getaway to shirk the carefully constructed delusions that shelter us.
- Thursday, October 12 - 2006 at 08:32 |
Where are all the sexy surprises?
- I can't understand why much of the stuff we see on our screens has to be so boring.
- Wednesday, October 04 - 2006 at 09:10 |
Who?.com
- You're probably among the 90 percent of people who've tried registering a domain name - and been rejected.
- Wednesday, September 27 - 2006 at 10:12 |
Who can you trust on the Internet?
- Real-world brands versus online-only brands: Which do you think consumers generally have more trust in? One of the problems the Internet world faces today is the lack of trust consumers are demonstrating in web sites and online brands.
- Thursday, September 14 - 2006 at 10:39 |
Where's the real risk?
- As dot-com has metamorphosed into 'dot-gone,' marketers and media planners worldwide have been reducing the portion of their budgets invested in 'alternative' media in favor of 'safe' media arrangements.
- Tuesday, September 05 - 2006 at 11:05 |
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