Marketing Digest
- The news you choose »
- Login to Add to Watchlist
New employees: valuable from day 1 onwards
You expect new employees to perform well as soon as possible? In order for them to perform better... Read full article »
Advertising chaos
The UAE is seeing an unprecedented rate in the number of ad and marketing agencies being set up... Read full article »
Today's Special: The Push For Loyalty
A couple of days ago, I received an email from online bookseller Amazon.com. It thanked me for... Read full article »
The role of retail in the internet age
Over the past decade, corner stores have been replaced by 24-hour one-stop shopping malls. Read full article »
Offline Versus Online Brands - The Winners and Losers
It took more than 50 years for Coca-Cola to become a worldwide market leader, but only five years... Read full article »
Please give me more complaining customers!
Your customers are dissatisfied and complain to you? Great- because you can benefit from them! Read full article »
Costs down - performance up
If you want to improve the competences of your staff, you need to identify the training needs of... Read full article »
Your sales person as your customers' 'value worker'
Companies want to grow. Sales professionals that support their clients by providing real and... Read full article »
Relationship counts - differentiation as well
Question: How do you sell best in the future? Answer: listen to your customers. And your clients... Read full article »
Unity, fraternity, loyalty
In the good old days, recognition was something customers were able to establish with their... Read full article »
Three step brand check up
Sorry, but this is for your own good. Open wide. Say, 'Uniqueness, consistency, consumer focus.' Read full article »
Give your brand away
What do Coca-Cola, Harley-Davidson, and LEGO have in common? All are highly dependent on brand... Read full article »
Having your cake and eating it too
Everyone loves a good old fashioned award ceremony. Even an advertising award ceremony. Read full article »
Measure your company's effectiveness and efficiency beyond the assembly line
In the past decade, scores of internal and external project teams around the world have... Read full article »
Real life branding
Yesterday, I happened to pass an elderly couple who were unlucky enough to have their car break... Read full article »
It looks like you are using a Mac - check out our 
Web Feeds