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It simply makes sense
Advertising ain't what it used to be. Let's face it. Despite the fact that we're using more and... Read full article »
Absolut branded language
Disney, Kellogg's, and Gillette are three completely different brands with one commonality. Read full article »
Anger! Jargon
A couple years ago, I advised a major credit card company on its naming strategy. It should have... Read full article »
Brand inspirations from the religious world
My father always said not to talk about religion, politics and money. So right here and now I'm... Read full article »
Passion, dedication and care: branding inspiration
As the Far East seems to move closer and closer to the west, and its two billion people open... Read full article »
The communication pandemic
We all know that the practice of marketing is turning on its head. Used to be the one reliable... Read full article »
Playing the brand game
If I glanced through your media plan, I'm sure I'd find it contains the usual conventional media... Read full article »
The personal face of brands
Yesterday I happened to pass an elderly couple whose car broke down halfway up a hill. Their only... Read full article »
Diamond™
Some brands are so thoroughly integrated into our society that we hardly perceive them as being... Read full article »
Set your sales traffic lights on green
When good customers leave you, they do not only leave profit gaps that can't always be quickly... Read full article »
Indelible branding
How do you define extreme brand loyalty? There's one unusual way of measuring a brand's... Read full article »
I have a dream! Do you?
Any respected company has a vision statement, but is it worth the paper it's written on? I've... Read full article »
Find your perfect match
Here's a quick test! Did you watch TV yesterday? If so, tell me the names of three of the TV... Read full article »
Master your sales performance variables
In order for a company to stay successful, it needs to master all seven sales performance... Read full article »
Passion, dedication and care: branding inspiration
As the Far East seems to move closer and closer to the west, and its two billion people open... Read full article »
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