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Thursday, November 12 - 2009
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Martin Lindstrom.

It simply makes sense

Advertising ain't what it used to be. Let's face it. Despite the fact that we're using more and... Read full article »
Tuesday, April 04 - 2006 at 10:07
Martin Lindstrom.

Absolut branded language

Disney, Kellogg's, and Gillette are three completely different brands with one commonality. Read full article »
Tuesday, March 28 - 2006 at 14:57
Martin Lindstrom.

Anger! Jargon

A couple years ago, I advised a major credit card company on its naming strategy. It should have... Read full article »
Tuesday, March 21 - 2006 at 11:09
Martin Lindstrom.

Brand inspirations from the religious world

My father always said not to talk about religion, politics and money. So right here and now I'm... Read full article »
Tuesday, March 14 - 2006 at 17:14
Martin Lindstrom.

Passion, dedication and care: branding inspiration

As the Far East seems to move closer and closer to the west, and its two billion people open... Read full article »
Tuesday, March 07 - 2006 at 10:46
Sana Bagersh.

The communication pandemic

We all know that the practice of marketing is turning on its head. Used to be the one reliable... Read full article »
Tuesday, February 28 - 2006 at 12:43
Martin Lindstrom.

Playing the brand game

If I glanced through your media plan, I'm sure I'd find it contains the usual conventional media... Read full article »
Tuesday, February 21 - 2006 at 12:14

The personal face of brands

Yesterday I happened to pass an elderly couple whose car broke down halfway up a hill. Their only... Read full article »
Tuesday, February 14 - 2006 at 08:48
Martin Lindstrom.

Diamond™

Some brands are so thoroughly integrated into our society that we hardly perceive them as being... Read full article »
Monday, January 30 - 2006 at 15:55
Arndt Schmidtmayer.

Set your sales traffic lights on green

When good customers leave you, they do not only leave profit gaps that can't always be quickly... Read full article »
Sunday, January 22 - 2006 at 08:40
Martin Lindstrom.

Indelible branding

How do you define extreme brand loyalty? There's one unusual way of measuring a brand's... Read full article »
Thursday, January 12 - 2006 at 09:15
Martin Lindstrom.

I have a dream! Do you?

Any respected company has a vision statement, but is it worth the paper it's written on? I've... Read full article »
Monday, January 02 - 2006 at 08:50
Martin Lindstrom.

Find your perfect match

Here's a quick test! Did you watch TV yesterday? If so, tell me the names of three of the TV... Read full article »
Thursday, December 22 - 2005 at 10:43
Arndt Schmidtmayer.

Master your sales performance variables

In order for a company to stay successful, it needs to master all seven sales performance... Read full article »
Tuesday, December 13 - 2005 at 09:29
Martin Lindstrom.

Passion, dedication and care: branding inspiration

As the Far East seems to move closer and closer to the west, and its two billion people open... Read full article »
Tuesday, December 06 - 2005 at 10:00
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