Marketing Digest
What's your brand up to after hours?
- A couple of weeks ago, I overheard a conversation between two people in a store. One speaker was wearing an outfit that identified him as 'Disney Staff.' What struck me was the nature of the dialogue.
- Tuesday, August 29 - 2006 at 13:05 |
New employees: valuable from day 1 onwards
- You expect new employees to perform well as soon as possible? In order for them to perform better from the beginning, introduce them to your values, culture, brand, products and processes.
- Sunday, August 13 - 2006 at 12:34 |
Advertising chaos
- The UAE is seeing an unprecedented rate in the number of ad and marketing agencies being set up here. In truth having a greater selection is a good thing, as the big boys won't be able to push everyone around as they have always done in the past.
- Sunday, August 06 - 2006 at 09:18 |
Today's Special: The Push For Loyalty
- A couple of days ago, I received an email from online bookseller Amazon.com. It thanked me for using their service and offered me a special gift voucher of $10 on any future book purchase.
- Sunday, July 30 - 2006 at 11:56 |
The role of retail in the internet age
- Over the past decade, corner stores have been replaced by 24-hour one-stop shopping malls.
- Tuesday, July 25 - 2006 at 12:18 |
Offline Versus Online Brands - The Winners and Losers
- It took more than 50 years for Coca-Cola to become a worldwide market leader, but only five years for online search engine Yahoo! to gain market dominance.
- Wednesday, July 19 - 2006 at 17:10 |
Please give me more complaining customers!
- Your customers are dissatisfied and complain to you? Great- because you can benefit from them!
- Wednesday, July 19 - 2006 at 16:33 |
Costs down - performance up
- If you want to improve the competences of your staff, you need to identify the training needs of each employee individually. The Traffic-Light-Tool.com™ enables you to do so.
- Wednesday, July 12 - 2006 at 10:08 |
Web Feeds