Marketing Digest
Costs down - performance up
- If you want to improve the competences of your staff, you need to identify the training needs of each employee individually. The Traffic-Light-Tool.com™ enables you to do so.
- Wednesday, July 12 - 2006 at 10:08 |
Your sales person as your customers' 'value worker'
- Companies want to grow. Sales professionals that support their clients by providing real and unique added value will improve their sales performance strongly.
- Wednesday, June 28 - 2006 at 10:17 |
Relationship counts - differentiation as well
- Question: How do you sell best in the future? Answer: listen to your customers. And your clients will tell you that they appreciate 2 things especially: consultants that convince with their personality and relationship plus offers that differentiate from others.
- Sunday, June 18 - 2006 at 12:26 |
Unity, fraternity, loyalty
- In the good old days, recognition was something customers were able to establish with their favored stores over time.
- Sunday, June 04 - 2006 at 09:48 |
Three step brand check up
- Sorry, but this is for your own good. Open wide. Say, 'Uniqueness, consistency, consumer focus.'
- Sunday, May 28 - 2006 at 07:49 |
Give your brand away
- What do Coca-Cola, Harley-Davidson, and LEGO have in common? All are highly dependent on brand communities.
- Sunday, May 21 - 2006 at 08:53 |
Having your cake and eating it too
- Everyone loves a good old fashioned award ceremony. Even an advertising award ceremony.
- Sunday, May 14 - 2006 at 09:31 |
Measure your company's effectiveness and efficiency beyond the assembly line
- In the past decade, scores of internal and external project teams around the world have meticulously timed every detailed process step in manufacturing, down to the very minute or even five second step.
- Wednesday, April 26 - 2006 at 09:57 |
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