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Keep your prices stable
High sales volumes don't automatically mean high profits. It is important that you sell your... Read full article »
Brand mash mapping
What could a map and a brand possibly have to do with each other? Nothing really, until recently.... Read full article »
Win together
Change programs are not only the duty of top CEOs but as well and often even more so the daily... Read full article »
Child's play?
In March 1999 a place called Norrath was founded. It is not unrelated to the town in The Truman... Read full article »
Take the human being along
Change projects in sales and distribution will only succeed if all employees are rowing in the... Read full article »
How HR is your HR?
Every company should go for a routine 'spring cleaning'- literally and figuratively. This is... Read full article »
Tweenspeak: The world's newest language
Tweens communicate with others all around the globe. In fact, 15 percent are doing this on a... Read full article »
Change as a permanent task
Today's markets are different from yesterday's markets and tomorrow they will have yet another face. Read full article »
The branding instinct
Attracting the attention of others has always been an instinct which lies deep inside human... Read full article »
Royal merchandising
It's hard to imagine the British Royal Family instigating merchandising as a concept. But they're... Read full article »
Branding 2.0
Customization and personalization are now hard to avoid and go with the new technology territory. Read full article »
Judgment calls
The most difficult university course we took while studying communication was Advertising Law,... Read full article »
'Fatmaaaa...My Shoes' - A successful marketing model
On my way to the mosque everyday to pray, she always sits there beside the mosque's entrance. In... Read full article »
Brand Different
Recently - well it feels like that - a dear friend of mine, Tim Pethick approached me with a... Read full article »
Brand + Brand = Success?
Will the recent alliance between Proctor & Gamble and Gillette succeed? Well some years ago, the... Read full article »
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