Marketing Digest
Absolut branded language
- Disney, Kellogg's, and Gillette are three completely different brands with one commonality.
- Tuesday, March 28 - 2006 at 14:57 |
Anger! Jargon
- A couple years ago, I advised a major credit card company on its naming strategy. It should have been a straightforward process but turned out to be a nightmarish operation.
- Tuesday, March 21 - 2006 at 11:09 |
Brand inspirations from the religious world
- My father always said not to talk about religion, politics and money. So right here and now I'm going to break the first rule by revealing some of my most fascinating revelations by placing branding in dare I say, a religious context.
- Tuesday, March 14 - 2006 at 17:14 |
Passion, dedication and care: branding inspiration
- As the Far East seems to move closer and closer to the west, and its two billion people open their wallets to brands, it might be valuable to seek some inspiration from oriental culture.
- Tuesday, March 07 - 2006 at 10:46 |
The communication pandemic
- We all know that the practice of marketing is turning on its head. Used to be the one reliable way you could get information out to the majority was through traditional media such as radio, TV, newspapers, DM, billboards etc. Not anymore.
- Tuesday, February 28 - 2006 at 12:43 |
Playing the brand game
- If I glanced through your media plan, I'm sure I'd find it contains the usual conventional media options.
- Tuesday, February 21 - 2006 at 12:14 |
The personal face of brands
- Yesterday I happened to pass an elderly couple whose car broke down halfway up a hill. Their only choice was to push the car uphill so that they could move it out of the rush-hour traffic.
- Tuesday, February 14 - 2006 at 08:48 |
Diamond™
- Some brands are so thoroughly integrated into our society that we hardly perceive them as being brands.
- Monday, January 30 - 2006 at 15:55 |
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