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Reinvention
If you would have asked any senior executive managing the many Yellow Pages directories just five... Read full article »
Why CRM projects have to fail!
Many of the high CRM expectations were not fulfilled; many companies are even thinking about not... Read full article »
Smelling a branding opportunity
Oh the wonderful world of smell and taste. Remember the smell of Crayola crayons we drew with as... Read full article »
A true brand secret you've NEVER heard about! Brand blogging part 2
Last week I discussed the need for brands to develop a holistic selling proposition (HSP): to... Read full article »
Added-value strategy
Customers like to get the best price and it is their right. You as a salesperson have all rights... Read full article »
Fast and fearless - the future is blogs
You can't avoid them - the blogs. They're so plentiful that the opinions they offer are forming... Read full article »
Grow with values
Value is something that the customer truly values and is willing to spend his money on - this is... Read full article »
Learn and Proceed!
Managing means (re-)creating - but is important to do the right things. Below you will learn five... Read full article »
After sales: Completing the brand
Arabia's modern markets have long been the distributors' domain, whether automotive, FMCG,... Read full article »
I'll show you mine
What does it take to inspire extreme loyalty to a brand? The same kind loyalty that hulking men... Read full article »
The systematic sales dialogue (SSD)
Sales dialogues cost a lot of physical and mental power. The decisive moment of conclusion of a... Read full article »
E-marketing and Mr. Postawaski ...
Anyone who is anyone in the biz will tell you that marketing is radically transforming the way we... Read full article »
Branding rituals
Recently I overheard a heated discussion taking place between a group of Australians sitting... Read full article »
Where is marketing heading - Part 2
Staying with basics, the Institute of Marketing in the UK defines marketing as - 'to match the... Read full article »
A direct touch - which makes sense!
Just the other day a real letter arrived in the mail. It's been a long time since I received one... Read full article »
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