Marketing Digest
Diamond™
- Some brands are so thoroughly integrated into our society that we hardly perceive them as being brands.
- Monday, January 30 - 2006 at 15:55 |
Set your sales traffic lights on green
- When good customers leave you, they do not only leave profit gaps that can't always be quickly closed. Therefore you need to identify, deal with and retain your critical borderline customers - using a systematic Retention Management.
- Sunday, January 22 - 2006 at 08:40 |
Indelible branding
- How do you define extreme brand loyalty? There's one unusual way of measuring a brand's popularity that might take even the savviest marketers by surprise.
- Thursday, January 12 - 2006 at 09:15 |
I have a dream! Do you?
- Any respected company has a vision statement, but is it worth the paper it's written on? I've seen lots of them. Inspiring ones, colorless ones, nonsensical ones... But not many of them achieve much more than a fee for the advertising agencies that create them. So why bother?
- Monday, January 02 - 2006 at 08:50 |
Find your perfect match
- Here's a quick test! Did you watch TV yesterday? If so, tell me the names of three of the TV commercials you saw. Difficult? Let's be honest. It's probably impossible.
- Thursday, December 22 - 2005 at 10:43 |
Master your sales performance variables
- In order for a company to stay successful, it needs to master all seven sales performance variables. It is especially important that management and employees together work on these seven variables intensively.
- Tuesday, December 13 - 2005 at 09:29 |
Passion, dedication and care: branding inspiration
- As the Far East seems to move closer and closer to the west, and its two billion people open their wallets to brands, it might be valuable to seek some inspiration from oriental culture.
- Tuesday, December 06 - 2005 at 10:00 |
Keep your prices stable
- High sales volumes don't automatically mean high profits. It is important that you sell your products and services at a good price - even to those price-critical customers.
- Sunday, November 27 - 2005 at 13:29 |
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