Marketing Digest
Win together
- Change programs are not only the duty of top CEOs but as well and often even more so the daily task of each division manager and each employee. And be sure to include the customers as well.
- Sunday, November 13 - 2005 at 11:00 |
Child's play?
- In March 1999 a place called Norrath was founded. It is not unrelated to the town in The Truman Show.
- Sunday, November 06 - 2005 at 08:53 |
Take the human being along
- Change projects in sales and distribution will only succeed if all employees are rowing in the same direction.
- Monday, October 31 - 2005 at 10:10 |
How HR is your HR?
- Every company should go for a routine 'spring cleaning'- literally and figuratively. This is where they 'unorganise' and then 'reorganise'.
- Monday, October 24 - 2005 at 09:34 |
Tweenspeak: The world's newest language
- Tweens communicate with others all around the globe. In fact, 15 percent are doing this on a weekly basis.
- Sunday, October 16 - 2005 at 09:29 |
Change as a permanent task
- Today's markets are different from yesterday's markets and tomorrow they will have yet another face.
- Sunday, October 09 - 2005 at 09:32 |
The branding instinct
- Attracting the attention of others has always been an instinct which lies deep inside human beings but with varying intensities, sometimes it is just for the sake of attracting attention and sometimes it is for the sake of proving differentiation.
- Sunday, October 02 - 2005 at 11:02 |
Royal merchandising
- It's hard to imagine the British Royal Family instigating merchandising as a concept. But they're right up there with the merchandising pioneers.
- Sunday, September 25 - 2005 at 09:59 |
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