Marketing Digest
Royal merchandising
- It's hard to imagine the British Royal Family instigating merchandising as a concept. But they're right up there with the merchandising pioneers.
- Sunday, September 25 - 2005 at 09:59 |
Branding 2.0
- Customization and personalization are now hard to avoid and go with the new technology territory.
- Sunday, September 18 - 2005 at 15:04 |
Judgment calls
- The most difficult university course we took while studying communication was Advertising Law, despite it being no more complex than, say, media planning.
- Saudi Arabia: Thursday, September 08 - 2005 at 10:34 |
'Fatmaaaa…My Shoes' - A successful marketing model
- On my way to the mosque everyday to pray, she always sits there beside the mosque's entrance. In front of her is a very organized set of shoes.
- Sunday, September 04 - 2005 at 10:06 |
Brand Different
- Recently - well it feels like that - a dear friend of mine, Tim Pethick approached me with a great idea. Well he felt it was great I - to be perfectly frank - felt it was rather trivia. The idea was to develop another juice brand.
- Thursday, August 25 - 2005 at 15:53 |
Brand + Brand = Success?
- Will the recent alliance between Proctor & Gamble and Gillette succeed? Well some years ago, the American Marketing Association produced a study with an interesting result.
- Thursday, August 18 - 2005 at 09:22 |
Reinvention
- If you would have asked any senior executive managing the many Yellow Pages directories just five years ago about their future, they would not have hesitated to give an iron-clad guarantee of assured future success.
- Thursday, August 11 - 2005 at 13:14 |
Why CRM projects have to fail!
- Many of the high CRM expectations were not fulfilled; many companies are even thinking about not using the term CRM (Customer Relationship Management) anymore and instead discussing CM (Customer Management). Is CRM doomed to failure? Not if you implement successfully the 'House of CRM'.
- Thursday, August 04 - 2005 at 13:38 |
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