2004
- The news you choose »
- Login to Add to Watchlist
Merinos signs up Arab star
Merinos Carpets has signed an exclusive endorsement agreement with the famous star of Arab cinema Hussein Fahmi. General Manager Sultan Salem Al-Qaiwani said the tie-up with a prominent film star reflects Merinos' long association with quality. We were looking for a charismatic personality to promote this versatility and quality, he added.
Banned Jordan weekly to publish
The Jordanian weekly Al Majid will be published next week despite the being banned on Monday by the authorities which considered the publication harmed the national interest, reported its Chief Editor Fahd Al Rimawi yesterday. He said we will print a new edition and consider this week's newspaper as history.
Mideast follows US online ad boom
Mirroring the upsurge in Middle East online advertising, US spending on online ads jumped 43 per cent to a record USD2.4bn in the three months to June, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers. The study said the growth in online advertising spend was being fuelled by major brands deciding to switch budgets away from TV and newspapers.
Motorola signs Sharapova
Motorola has announced a global marketing agreement with Wimbledon Champion and rising pop-culture icon Maria Sharapova. The multi-year relationship will not only include global advertising and event appearances but will also allow fans to stay connected to Maria via Web-based content. The tech-savvy 17 year-old who is on the road 30 weeks out of the year embodies the need for seamless mobility, said a statement.
Dun and Bradsheet, Dubai launch
The 160-year-old US financial information publisher Dun and Bradstreet has launched its Middle East office from Dubai. The news comes a week after the signing of an agreement with the Department of Economic Development to supply technology to support a Dubai credit bureau.
Don Peppers, GMR forum
World acclaimed marketing guru Don Peppers will address the fifth annual Gulf Marketing Forum organised by the Gulf Marketing Review from September 26-28. Top local speakers include Ayman Abouseif from Oracle and Dr. Horst Hoeller from 3M. For details visit, www.gmr-events.com.
New campaign is revealed
The identity of the puzzling New campaign is revealed today as the BurJuman shopping centre. Flourescent yellow New signs and toys have appeared all over Dubai in recent weeks. This has all been part of the hype for the new mall extension. Its landmark store is Saks Fifth Avenue, and other labels include Louis Vuitton, Chanel, Baldessari, Dolce and Gabbana, Valentina, Salsa, Rivoli, MaxMara, Burberry, Boss and Laura Ashley.
Active PR for myTravelChannel.com
Regional travel website www.myTravelChannel.com has appointed Active Public Relations to handle its public relations activity saying that the future campaign was to focus on three key areas of business. Emirates e-Ventures Group set the website up two years ago to create an online travel site that offered its customers deals on holiday packages, flights, car hire and cruises.
AME Info, August record month
AME Info, the region's leading business website, recorded more than 15m page views in August, its best month ever, defying the traditional summer slowdown. There are now over 35,000 registered users of the website which holds the highest Google Rank in the region.
MCS wins Ahli United PR account
Action Bahrain, an MCS/Action office and part of the Action Global Communications Network, has been appointed by Bahrain-based Ahli United Bank to manage its public relations requirements throughout the Middle East. The consultancy will highlight the bank's local and regional expansion through acquisitions, investments and partnerships.
Too many press conferences
Dubai journalists have called on public relations companies to seriously review policy on the holding of press conferences. Particularly in the run-up to Ramadan there are now too many press conferences, often held at the same time which annoy journalists and frustrate clients, one editor told AME Info.
Face, new CPI magazine
CPI Consumer of Dubai has launched Face, a celebrity, fashion and entertainment magazine. Designed to appeal to 18-30 year-old females, Face is a handbag-friendly title with showbiz gossip, fashion and beauty news and home entertainment reviews, as well as big name celebrity interviews and features.
AME Info upgrades online video
AME Info's broadband section has launched the FlipCast second generation player today, the latest online video streaming player whose Flash based technology supports full screen online video streaming, fast forward, full library video search and content related news. The FlipCast player is also a new advertising platform for television ads on the Internet.
Gitex opens media registration
Dubai World Trade Centre has announced the opening of online registration for media personnel covering Gitex 2004 from October 3 to 7. Our state-of-the-art media centre will be available for registered journalists from September 30, said DWTC Director-General Helal Saeed Khalfan Al Marri.
USD200m IMPZ investment
Two Dubai printing companies are investing more than USD200m in the upcoming International Media Production Zone which was launched in July 2003, reported Gulf News. The IMPZ facilities will come onstream bringing the latest technology aimed mainly at clients in the Dubai Media City.
It looks like you are using a Mac - check out our 
Web Feeds