2004
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Flip, INTERMA partnership
Dubai's Flip Media and the Beirut based Internet Media Association have formed a regional partnership agreement to initialize the development of region-wide activities related to the interactive media industry, in particular conducting seminars and workshops targeted at the academic and corporate sector.
Bates PanGulf PR expansion
Bates PanGulf PR, the Middle East partner of Burson-Marsteller, has announced the first details of its expanded regional network. The expansion includes regional office roll outs in Saudi Arabia and Kuwait, and key partnerships across the Jordan and Palestine markets.
Online ads in focus this fall
Online advertising is expected to continue the boom of the first half of 2004 this autumn with many media campaigns now including online as a matter of course. Agencies say that online competes with outdoor advertising and satellite TV for the highest growth rates at the present time in the region.
MPC appoints Promax
Modern Products Company, the joint venture of Procter & Gamble in the Arabian Peninsula, appointed Promax Middle East to manage its corporate communications. MPC is one of the largest consumer products companies in the Arabian Gulf. Its brands include Tide, Pampers, Ariel, Always and Pantene.
Flip signs deals with partners
Flip, the Dubai-based interactive agency, has signed exclusive contracts with a number of partner agencies. They include Tonic Communications, BPM and True. BPM is a contact center consultancy while True is a CRM and loyalty management specialist.
Almustaqbal to publish in Saudi Arabia
Lebanese newspaper Almustaqbal will be published in Saudi Arabia after Saudi Research & Marketing Group signed an agreement with Arab Press United Co. Hani Hamoud, chief editor of Almustaqbal, signed the agreement with Dr. Azzam Al-Dakhil, managing director of SRMG.
NCB appoints FP7 in creative role
National Commercial Bank, one of Saudi Arabia's leading banks, appointed Fortune Promoseven as regional creative partner for NCB's retail banking operations. FP7 will help NCB create and promote retail banking products that are tailored to customers' requirements.
Qatar Airways to attend MTF
Qatar Airways will attend the 5th Mediterranean Travel Fair, taking place in Cairo, in a bid to raise the airline's profile in key source markets. Since its launch in 2000, MTF has become an annual meeting ground for hundreds of international travel companies and tourism professionals. The event takes place in Cairo from September 14 to 16.
LG sponsors Iraqi football
LG, the South Korean electronics company, signed a two-year sponsorship deal with the Iraqi football team following the team's impressive display in the Olympic competition. Iraq beat Portugal and Australia on its way to the semi-finals of the competition.
E-Vision adds MusicPlus
E-vision, the UAE cable television broadcaster, has added MusicPlus to its basic package. MusicPlus broadcasts innovative music-related programmes, some of which are interactive. Up to 75 per cent of its output is Arabic music. Music Plus also offers competitive game-play features, chat, billboard, and discussion forums.
Showtime appoints Impact Proximity
Showtime, the Middle East satellite TV broadcaster, has appointed Impact Proximity to reengineer and manage the company's one-to-one customer marketing strategy. The new CRM system will include through-the-line brand collateral redesign, subscriber programming, value growth strategies and database hygiene and optimization.
DCRMC will support BPA
The Dubai Consultancy Research and Media Centre, DCRMC, is to support BPA Worldwide's growing media membership in the GCC. Though it won't audit BPA members, the DCRMC will provide marketing and customer service support in the region.
Bahrain Who's Who goes on sale
A directory of Who's Who in Bahrain went on sale in bookshops yesterday. The 512-page Gulf directory - Bahrain Edition - has been produced by Sunliz Publications. The first exclusive edition on Bahrain, it contains nearly 150 pages more than the previous edition, said managing director Sunny Kulathakal.
Omani media privatization begins
The Gulf News reports that Oman has started to privatise its electronic media, and that a committee to over see licence applications by private radio and TV firms is being set up. New media firms must be Omani-owned, and must conform to moral standards. Licences will be issued for 10-year periods.
Emirates to sponsor Munich golf
Emirates, the Dubai-based airline, announced plans to support the 2004 BMW International Open in Munich as official airline of the tournament. Emirates is sponsoring the event, which takes place from 26 to 29 August 2004, as part of its commitment to promoting the airline in Germany, one of its key markets.
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