2004
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Emirates Neon, Dubai taxi deal
Emirates Neon has signed a three-year deal with the Dubai Transport Corporation for exclusive rights to advertising space on 1,000 taxis. Executive Director Rehan Merchant said the agreement underlined Emirates Neon's status in the industry.
Sony Ericsson online award
Sony Ericsson was voted the highest recalled brand online in the Arab world in 2004, at a marketing awards ceremony held by NetAdvantage in Dubai. The corporation has won the e-Marketing Brand of the Year award after running 14 major campaigns for over 20 different products over 40 online portals covering the Middle East and Africa.
BBC claims news leadership
BBC World has the biggest daily and weekly reach of any international news channel among Middle East business executives, according to a PAX survey conducted by Synovate across the UAE and Saudi Arabia. The BBC's 24-hour news was watched by 5.8 per cent of executives daily and 10.2 per cent weekly.
Saudi journalists ejected
Saudi journalists have been ejected from a national youth forum being held in Riyadh. Journalists say that the action contradicts principles of openness and transparency and prevents public education about the issues discussed. Delegates will debate education, citizenship, culture and employment issues over the three-day forum.
Media urged to help kids
The regional media has been urged to play a role in protecting children in the Arab world from violence and oppression through reporting and programming. A doctrine for media and child rights issued at the Arab Forum on the Rights of the Child and the Media, held in Dubai, says public awareness of child labour, poverty, violence and abuse is vital in finding solutions.
Global PRs meet in Dubai
More than 600 PR professionals from the International Public Relations Association will gather in Dubai on Sunday for a three-day conference. This is the first time this annual event has been held in the GCC and is intended for the sharing of best practices.
Kanoo stars in reality TV show
Kanoo Group Deputy Chairman Mishal Kanoo is to star in a new Arab reality TV show launched from Dubai. The show will be called CEO, and five men and five women will compete to finish entrepreneurial assignments given by Mr. Kanoo and another as yet unannounced businessman.
Intermarkets wins Epica award
Dubai based Intermarkets Advertising has won a bronze prize in the Public Interest Category at Europe's Epica 2004 awards. The agency was the only winner of nine entries from the UAE, for its advertisement for the World Gold Council on World Press Freedom Day.
Wataniya promotes Funtec
Wataniya Telecom, the Kuwaiti mobile provider has launched its new Funtec promotion. Funtec promotion teams will be present across the main malls, restaurants and major venues of Kuwait, demonstrating and introducing the latest technology from Wataniya Telecom.
Concept Media, Dubai buses
Concept Media has inked an agreement with the Dubai Municipality to provide bus branding for seven luxury coaches belonging to Dubai International Airport. These coaches, which operate 24 hours a day, will be available for advertising opportunities through Concept Media.
Face to Face win Aujan
Aujan Industries, the Saudi Arabian beverage company and owner of some of the region's top brands, has completed a review of its roster agencies. The group has appointed Face to Face advertising to handle two of its key brands: Barbican and Rani.
New Wafi ad campaign
Wafi Mall has launched a new brand campaign entitled Let Yourself Go. The mall is now home to 225 shops and over 1,000 leading fashion brands. The new campaign uses luxury styling and an energetic motif to illustrate the volume and variety of brands at the Wafi, and is the work of Grey Worldwide who won the account in July.
Gulf Air business campaign
Gulf Air has launched an advertising campaign aimed at business travellers in the Gulf. The Better for Business campaign accentuates its flight network connectivity, in-flight and ground services, and frequent flier programme. The airline created the new position of manager marketing services in September.
Advertising airships for Dubai
Emirates Neon, the signage and advertising group, has announced an USD7m deal with Skycruise International to launch indoor and outdoor Radio Controlled Blimps as well as the commissioning of a large passenger airship that will fly over the skies of Dubai. These highly visible advertising platforms will be particularly valuable at festival times.
Bahrain, indecent ads torn down
Officials are to tear down street advertising in parts of Bahrain, which features scantily-clad women or indecent images, reported local media. The crackdown is by the Southern Municipal Council. Offenders will face prosecution, said officials.
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