2004
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Charity ad competition
The Rashid Pediatric Therapy Centre has thrown down a challenge to Dubai advertising agencies to come up with a powerful and insightful print advertising campaign for the centre. This is part of a campaign to raise Dhs50,000 for the centre. The winning ad will be run in Gulf News and Al Bayan with a special awards ceremony on December 14.
Bahrain fastest growing ad market
Advertising expenditure in Bahrain has shown the strongest growth in the Middle East during the first nine months of the year, according to the Pan-Arab Research Centre. Spending was up by 43 per cent to USD81m in the period. Bahrain was followed by Qatar up 43 per cent, the UAE up 40 per cent and Saudi Arabia up 38 per cent.
Leo Burnett awarded Braun account
Leo Burnett Dubai has won the creative account for Braun Middle East's male shaving business. The move also marks the agency's entry into the small electric appliance segment. Creative work will include multiple media, with a focus on point of sale, and a geographic footprint across the GCC, Levant and North Africa.
Online Mideast movie trailers
Broadband users visiting the popular Middle Eastern movie portal TEN Movies at www.movies.tenuae.com can now view full-lengthtrailers on the portal. Interspersed with currently aired advertisements, the movie trailers run without pause and fault on the streaming broadband video player supplied by Flip Media.
GCC ad spending up 45pc
Advertising expenditure in the GCC increased by 45 per cent to USD2.7bn in the first nine months of 2004, reported Satchi and Satchi boss Khamis al-Moqlah. He told KUNA that Arab satellite channels had the biggest share of this increase, with their advertising revenues up by 55 per cent to USD1.3bn.
DMC re-opens after mourning
The Dubai Media City was open for business again yesterday after observing a three-day mourning period following the sad death of the UAE President Sheikh Zayed bin Sultan Al Nahyan. However, full public services will not expected to be back in operation until after the Eid holiday on November 20.
Porter Novelli wins InterCon
InterContinental Hotels Group has awarded Impact Porter Novelli its regional public relations contract. This partnership brings together the world's largest hotel group with one of the world's top-five public relations firms. The InterCon plans new hotels in the Middle East and more benefits for members of the Priority Club Rewards programme.
AME Info, new record audience
AME Info saw unique visitors rise by 14 per cent to 369,564 in October, and page views increased by two per cent on September to a new record of 16.3m. Registered users of the Middle East's leading business website grew by seven per cent in the month to 41,490. A new E-Banking column sponsored by Citigroup is the latest addition to the website.
Bahrain Duty Free scoops award
Bahrain Duty Free has been presented with the Best Marketing Campaign award at the 20th Frontier awards ceremony in Cannes, France. The company won the award for the Race 2 Win promotion that it ran during April's Gulf Air Bahrain Grand Prix. Frontier is a specialist duty free trade magazine.
MasterCard regionalises ads
The MasterCard marketing team, in conjunction with Fortune Promoseven, has customised the payment association's Priceless commercials for the Middle East region. The Arab version of the TV advertisement sees an Arab businessman who travels extensively using his credit card to make sure he can still spend quality time with his family.
Press Release Network, PDA-enabled
PressReleaseNetwork.com, a Dubai-based corporate communications portal, has added mobility functionality to its services. Corporate users can now log in from their PDAs and hand-held devices to receive press release updates and to request further services.
CNN offers Arabic election coverage
CNNArabic.com has launched a print advertising campaign to alert the public to its US election coverage. Arabic language analysis of the presidential candidates, the implications of the elections for the Arab world and poll results can be found on http://arabic.cnn.com/us.elections
Orbit to air US elections live
Starting at 3.30pm GMT on November 2, Orbit will be broadcasting 48 hours of live US election coverage. The Hollywood Channel will show feeds from CBS, while Orbit News will show coverage from ABC and NBC.
Flip Media and ekadaa form alliance
Flip Media and ekadaa Public Relations, two Dubai-based media companies, have formed a strategic alliance. Flip Media specialises in interactive media, exploiting Internet and 3G telecommunications technologies. ekadaa PR is a strategic public relations consultancy.
Seven dead in Al Arabiya blast
A car bomb killed seven people at the Baghdad office of Al Arabiya, the Dubai-based television station. Terrorists responsible for the blast claimed Al Arabiya was a mouthpiece for the US-led occupying force in Iraqi. A futher 19 people were injured in the blast.
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