2004
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Banner ads now 10 years old
Internet banner adverts are now 10 years old. In that time they have become more flashy and now carry sound. So what did the first banners look like? For anyone interested, there is a website that collects old Net banners, visit, http://www.10jahreonlinewerbung.de.
Al Jazeera hiring 300 new staff
Qatar's Al Jazeera TV channel is hiring more than 300 staff around the world for its new English language news channel, Al Jazeera International. MD Nigel Parsons said the new station will operate from four centres including Qatar and was confident it would find an audience.
Arabian Radio, votes for charity
The Arabian Radio Network is broadcasting a programme that invites cases of hardship and listeners then vote for the person who most needs USD27,000 in charity. The Al Awla programme is broadcast every evening at 11pm on 98.9FM with expert discussion of individual cases.
Nissan wins Superbrand Status
The UAE chapter of Superbrands has awarded Nissan Superbrand Status for 2004, an elite international rating that recognises exceptional brands in over 42 countries. Nissan's recognition comes in the wake of a complete business transformation that has seen it move from near extinction to become the world's second most profitable auto maker.
AC Nielsen, Flip, offer Web audits
Market research giant AC Nielsen and Flip Media are now offering to collect data through third-party servers to gain a proper, unbiased, independently audited view of unique visitors and total impressions of leading websites and portals within the region. The information will be analyzed by AC Nielsen and made available to end users at a decided price.
Nakheel hosts media Sahour
Nakheel hosted a Ramadan Sahour for media professionals on board the Nakheel houseboat at The Palm Jumeirah, in recognition of the important role played by the media. Chairman Sultan Ahmed Bin Sulayem said we have greatly benefited from objective reporting by the local and international media on the developments that have placed Dubai on the map.
Milco re-branding campaign
Dubai dairy brand Milco is executing a rebranding campaign to suit the diversity of the local market, said Marketing Director Philippe Devismes. New graphics were used to create a new logo to exemplify the freshness of the products, our old packaging did not appeal to consumers, he added.
Grey role in Visa campaign
Grey Worldwide Dubai has revealed its involvement in the new brand campaign for Visa Central and Eastern Europe, Middle East and Africa which aims to reinforce the relevance of Visa cards as a part of everyday life and an alternative to cash. Extensive regional input was used to ensure the global campaign would be relevant across all markets.
New book on Sultan Qaboos
The English language edition of A Reformer on the Throne by Sergey Plekhanov, which details the life and achievements of His Majesty Sultan Qaboos of Oman, has been published by UK-based Trident Press. The 286-page English edition has additional photographs not included in the Arabic and Russian versions.
Google highlights Net ad boom
Internet search leader Google has posted a doubling of profits to USD52m in Q3, highlighting the boom in Internet advertising around the world. Google and rival Yahoo are the most popular English language websites in the Middle East.
Top brands in Leaders event
Shell, Sabic, Emaar, Nokia, Visa and Citigroup will be the big brands supporting the upcoming Leaders in Dubai event from November 29-30 which will feature Tom Peters, Rudi Giuliani, Alvin Toffler and Lester Thurow. More than 1,800 tickets have been sold so far.
First-ever mechanical billboard
Emirates Airline has scored another first for regional advertising with the installation of the first-ever mechanical billboard in Dubai. The billboard near the Garhoud Bridge showcases the airline's Airbus A340-500 First Class mini-suites, suspended 30 metres above the ground.
Mohammed backs the media
Dubai Crown Prince General Sheikh Mohammed bin Rashid Al Maktoum urged the media to carry out its duties with impartiality and transparency to gain the confidence of the public. He was speaking at a media gathering in Dubai this week, and noted that Dubai Media City would remain an oasis of responsible freedom and democracy of opinion and expression.
Doha Asian Games TV deal
Doha Asian Games Broadcast Services, a joint venture between TWI and Host Broadcast Services, has been selected as the host broadcaster for the 2006 Asian Games. This will provide more than 3,000 hours of television coverage of the 40 sports on the current competition schedule. DAGBS services will include management of the International Broadcast Centre.
Dubai media awards for students
The promotion campaign and roadshows for this year's Ibda'a Media Student Awards reached 250 universities around the world. The awards are intended to raise awareness among students of the opportunities that exist for media graduates in Dubai, home of the Dubai Media City.
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