2006
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Avid signs Wecom in UAE
Avid Technology, a manufacturer of digital media products, has appointed Dubai's Wecom Global as its agent for the UAE, according to Gulf News. Wecom will look after Avid's newsroom solutions, audio and video products, and broadcast systems. Avid is banking on a 50%-60% growth in the digital media industry in the UAE in the next three years.
EFS, O2 marketing tie-up
Emaar Financial Services has authorised O2 Marketing Communications to carry out marketing, advertising and communications activities on its behalf in the UAE and the wider region. Under the agreement, O2 will launch an integrated marketing campaign to promote the financial services EFS offers to investors in the UAE and the region and will feature its various activities on a set of satellite channels and in mass-circulation newspapers and magazines.
i2 selects agencies
Mobile phone provider i2, formerly Itsalat International, has appointed four UAE based PR and advertising agencies to strengthen its profile: Asda'a Public Relations, Team Y&R, MedK&K and Flip Media. The chosen agencies will use public relations, advertising, online communication and strategic media buying to provide the brand with an integrated communication platform.
Sama Dubai, giant billboard
Sama Dubai, the developer of The Lagoons, has unveiled the Middle East's largest billboard. At 400 metres long and 20 metres high, at its upper most point, the billboard is part of Sama Dubai's outdoor marketing campaign promoting the 70m sqft creek side development. The hoarding will be visible to up to 250,000 motorists a day as they travel between junctions two and three on Dubai's Sheikh Zayed Road.
Mini film festival submissions
Submissions are now open for the Mini Film Festival 2006, a short film competition aimed at encouraging regional film-makers, and will close on November 2. The first prize will be a trip for two to the Cannes Film Festival 2007. Films, which can be up to 15 minutes in length, will be assessed on creativity, originality, scripting, editing and production; entry forms can be found at www.MINI-me.com
WTCSR partners Buzinessware
The World Trade Centre Saudi - Riyadh and Buzinessware Dubai have agreed a partnership. The WTCSR has appointed Buzinessware Dubai as its exclusive professional service provider for web, print, interactive, eMarketing and call centre related services; Buzinessware will also offer support to the WTCSR and its client base in Saudi Arabia.
Studio City, 50% full
Dubai Studio City has revealed that over 50% of the space in the project's $100m first phase has been taken, reported Gulf News. 20 boutique studios geared up for broadcasting companies are scheduled to be completed early next year. Director Jamal Al Sharif said that studios suited to the film production industry will be available in late 2007.
CNN chief visits AUS
The head of CNN's Dubai bureau visited the American University of Sharjah for the university's annual open day for its College of Arts and Sciences. Caroline Faraj, Chief Operations Director and Editor of CNN's Arabic website, CNNArabic.com, talked to the students about the opportunities for journalists in today's media industry. Faraj also emphasised CNN's role in training graduates from around the world for a career in news media.
Nakheel promotes on BBC World
Nakheel will push its brand to the world through a series of advertisements to air on BBC World from late September. The three TV commercials will focus on Nakheel's corporate image and its property developments in Dubai. The ads will run for the next few months.
Jordan gives BBC FM licence
Jordan's Cabinet has approved a licence for BBC Radio to broadcast programmes over FM in the greater Amman area and Ajloun, The Jordan Times reported. The government acted on a recommendation by the Socio-Economic Development Committee.
Film festival makes appointment
Dubai Technology and Media Free Zone Authority deputy director, Abdulhamid Juma, has been appointed chairman of the Dubai International Film Festival 2006. Juma with oversee the running of the programme, which celebrates local and regional filmmaking talent.
TAQA appoints Bates PanGulf
TAQA, an Abu Dhabi-based energy company, has appointed Bates PanGulf Group as its communications partner. TAQA holds more than $8.4bn in assets and has an annual turnover of $900m from its various investments in the energy sector.
Emirates brings McLaren to Dubai
The Emirates airline-sponsored F1 Team McLaren Mercedes gave its racer a run down Dubai's Za'abeel Road during a promotional trip by driver Kimi Raikkonen on Tuesday. Raikkonen believes the UAE has the credentials to one day be part of the Formula One calendar.
Fi Masafi? campaign
Drink producer Masafi has introduced its latest advertising campaign, Fi Masafi?, jointly developed by Team Y&R and Wunderman. It features items such as empty water dispensers and coffee makers crying and asking "Do You Have Masafi?" Masafi holds 40% of the UAE mineral water market.
Time Out Beirut relaunching
Time Out Beirut, which suspended publication during the recent conflict, is set to relaunch, according to Time Out founder Tony Elliott, quoted by CampaignME. He said the magazine's Beirut offices were destroyed by Israeli bombing, and it will have to be restarted nearly from scratch. Time Out Beirut will restart as an online publication, and then move back into print as soon as possible.
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