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Performance PR launches Mideast office
Performance PR, a UK-based sport and automotive PR specialist, has announced the launch of its first office in the Middle East, in Dubai Media City. The PR firm, whose Middle East clients list includes Fast Rent-A-Car, ProTech and Alex Renner Motors, aims to secure its own clients for representation throughout the GCC and Levant. Performce PR has appointed former motoring journalist Noel Ebdon as Managing Director of Performance PR Middle East.
Dubai Outlet Mall selects Mediastow for ME media intelligence
Dubai Outlet Mall has appointed Mediastow as its regional media intelligence agency. The move is part of a strategic plan to get better media intelligence on the shopping industry in the Middle East in general and UAE in particular. 'Considering Mediastow's extensive experience and media knowledge in the region, this partnership will help Dubai Outlet Mall to effectively promote its expertise and product differentiation,' Dubai Outlet Mall's Director, Vishal Mahajan said.
National Geographic Abu Dhabi to launch
National Geographic Abu Dhabi will launch this month, Campaign magazine has reported. The channel is billed as the region's 'first free-to-air factual entertainment channel', and will be the first time that National Geographic has been broadcast in Arabic.
Emarat defies court ban
UAE Arabic daily newspaper Emarat Al Youm is continuing to publish, despite a Federal High Court ruling upholding a 20-day ban, according to Gulf News. The case had originated from an article published in October 2006 accusing Warsan Stables of giving steroids to horses during a race in Abu Dhabi. Mohammad Yousuf, Chairman of the UAE Journalists' Association has expressed hope that the ruling would be suspended and the newspaper would be allowed to publish.
ADMC wins Premier League TV rights
Abu Dhabi Media Company has announced that Abu Dhabi Sports channel has won the exclusive rights to the Barclays Premier League for the three seasons starting in August 2010. The rights are currently with Showtime Arabia.
ShooFeeTV inks Clique deal
Jordan-based content provider, ShooFeeTV has signed a strategic partnership agreement with the business development and strategic planning consultancy firm, Clique Media. Under the agreement, Clique will provide ShooFeeTV with strategic planning and creative marketing services geared towards bolstering ShooFeeTV's presence in the Middle East and to increase public awareness to their line-up of entertainment services.
New Saudi TV channel to focus on children's rights
Sana TV, the first Saudi TV channel dedicated to educating children about their rights in society, will start broadcasting this month, the Saudi Gazette has reported. The new satellite channel will broadcast in Arabic 24 hours a day from Cairo, and will feature cartoons and songs designed by international child behaviour specialists in cooperation with the kingdom's Ministry of Culture and Information's Children's Rights Awareness campaign, which the ministry has launched to reduce the increasing number of cases of violence against children in Saudi Arabia.
Jordan to launch satellite TV coverage of House sessions
Jordan's Lower House Permanent Bureau will establish a satellite channel to cover House news, reported the Jordan Times. House second deputy speaker Tayseer Shdeifat has said the channel, expected to be called 'Nuwwab TV', will broadcast the main sessions in addition to House committee meetings. He noted that although plans are under way to launch the channel next week, 'the broadcasting mechanism is not yet clear'.
Regional ad agencies wins four awards at Cannes
Three regional advertising agencies won awards at the Cannes International Advertising Festival. Y&R Dubai received a silver Lion award for its campaign for Land Rover. The agency also won a bronze award for its campaign for Harvey Nichols. TBWA\Raad Dubai received a bronze medal in the press category for its Beiersdorf Hansaplast campaign, while the agency's Saudi Arabia team received the first Saudi Arabian award for advertising for their client Masa (pest control). A design bronze medal was also won by Landor Associates, the UAE, for their campaign on Aswaaq Supermarkets.
Sheikh Mohammed gives $1m for best local, Arab drama
Sheikh Mohammed bin Rashid Al Maktoum, ruler or Dubai, has ordered the allocation of $1m for the best local and Arab drama TV work to be displayed by the screens of the Dubai Media Incorporated (DMI) next year, WAM has reported. The DMI will conduct a poll to assess the best dramatic work, which will be watched by Arab viewers during the Holy Month of Ramadan.
Fifty million Mideast multi-channels homes predicted
According to new research from Informa, there will be 50 million multi-channel TV homes in the Middle East and North Africa by the end of 2014, with a pay-TV penetration of more than 70%. The report also predicts consolidation among the main pay-TV platforms, Orbit, ART and Showtime, and believes there will be significant moves towards HDTV. The report also says there will be growth in TV advertising, which is currently $5 per capita in the region compared with $100 per capita in Western Europe. However, TV advertising is not growing as fast as the number of channels available, especially free-to-air ones, the report concludes.
TV Center opens in Quneitra, Syria
Syrian Minister of Information Mohsen Bilal has opened the Broadcasting and Television Center in Quneitra Province, the Syrian Arab News Agency has reported. The centre includes a montage room, a broadcasting studio and a TV studio provides weekly one-hour live broadcast with news coverage reporting activities in the city.
Gulf Marcom ties up with WJ Towell
The Gulf Marcom Group has signed an agreement recently with Mazoon Printing and Advertising, a subsidiary of W. J. Towell, to establish Gulf Marcom Oman. The new venture looks forward to offer in Oman advertising and marketing communications. Oman's high growth rate in advertising expenditure was reportly ranked second in the GCC, increasing 42% from $71m to $120m in 2008.
Albayan inks Aramco deal
Saudi Aramco has signed an agreement with Albayan Gulf Company-KSA, a company of the Albayan Media Group-Bahrain, to handle its media campaigns. Albayan Media Group-Bahrain had played a key role in Aramco's 75th anniversary celebration last year, and is currently producing a corporate film for the Saudi Aramco Shell Refinery.
Jordan mulls amendment to media tax
Jordan's Senate Education Committee has modified a proposed amendment to the Culture Law intended to annul a tax on media outlets' advertising revenues, despite its rejection by the Lower House last week. The committee has proposed lowering the tax from 5% to 1% instead of cancelling it as requested by the government, the Jordan News Agency, Petra, has reported. House media adviser Hamdan Hajj said if the Senate approves the amendment proposed by the committee, it will be sent back to the MPs who will either approve it or uphold their rejection.
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