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Rawaj wins Discovery contract
Discovery Networks EMEA, (Europe, Middle East, Africa) has selected Dubai-based Rawaj International as its Public Relations agency, to enhance its exposure in the region, as the world's leading factual entertainment provider. Rawaj will support Discovery Networks in its drive to 'Educate, Entertain and Inspire', while working to strategise and execute public relations programmes to suit different audiences throughout the GCC.
Iraq mobile TV launched
Mobision, part of the Communication Entertainment Technologies Group, and sister company to Iraqi television giant Alsumaria TV, has started its commercial DVB-H-based mobile TV service in Iraq, following an extended period of testing. The final channel line-up of the service includes MBC One, Al Arabiya, Star Movies and ART Sports, according to Jad Atallah, senior VP of Mobision.
Over 8 million videos seen on MBC's Internet TV
MBC Group and Etisalat have announced that over eight million videos have been viewed through 'Internet TV' platform on MBC's 'Shahed Online' offering since its launch in Ramadan 2008. According to Etisalat's analysis, over three million visitors, of whom 65% are from the Middle East, have viewed eight million videos on the Etisalat powered Website www.mbc.net/shahid. Etisalat and MBC launched 'Internet TV' in September 2008 with MBC's top 9 programmes available for free, on demand. Today there are over 34 shows available online, including entertainment, religious and drama series.
International TV shows top in Gulf
International TV shows a strong performance in the Gulf and non -Gulf areas with a weekly viewing of 96%, according to EMS Middle East 2009, a study released by market research firm Synovate. EMS Middle East surveys approximately the top 13% of adults in 13 cities of the Gulf and non-Gulf area. The media survey looks into media usage for over 100 TV channels, 200 print titles and 40 websites vis-a-vis purchasing habits, business decision making, lifestyles and psychographics of the wealthiest adults in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Egypt, Lebanon and Jordan.
Dubai Lynx releases new rules
Organisers of the Dubai Lynx are tightening the rules for next year's event, following the scandal of ghost and copy cat ads that blighted this year's competition and which ultimately led to FP7 Doha being stripped of its Agency of the Year title. Both the UAE IAA and Lynx organisers, Cannes Lions, have approved the changes, which include asking the client to confirm the ad's suitability for entry.
UAE bloggers should get protections, says journo association
Mohammad Yousuf, President of the UAE Journalists' Association, told Emirates Business that bloggers and virtual journalists have the right to be protected by the assocation, provided they abide by the ethics code. 'We believe that online media has a much bigger role, and our mission is to invite bloggers and online reporters to adopt professional standards,' he said.
Dubai Mall to open 22 screen cinema
Reel Cinemas, the UAE's largest cinema complex featuring 22 screens and a seating capacity of 2,800, will soon be opened in the Dubai Mall. The Cineplex is developed by Reel Entertainment, a joint venture of Emaar Malls Group and Singapore-based Cathay Organisation Holdings, and is spread over an area of 110,000 sqft with direct access from the car park on both levels. Several service features will be introduced including online ticket booking facilities, automated kiosks and box-office counters.
Makan newspaper launches in Kuwait
The first edition of Kuwait's Makan weekly newspaper specializing in local economic affairs was published on Sunday. The new publication will cover real estate, investment, tourism, technology, communications, transports and food.
Etihad signs sponsorship deal with Manchester City
Abu Dhabi-based Etihad Airways has signed a three-year deal to be the official shirt sponsor and partner of Premier League side, Manchester City. The Etihad Airways brand logo will appear on Manchester City shirts from the summer.
Avantgarde to open Abu Dhabi office
Avantgarde, one of Germany's largest communications companies, will open an office in Abu Dhabi's TwoFour54 media zone this summer. It will be its second office in the Middle East, joining its Dubai office. Avantgarde's clients includes Ford, Philip Morris, Nokia as well as Abu Dhabi's Masdar project, Sorouh and TwoFour54 itself.
Tonic launches branding solutions
Tonic Communications has launched a new company offering branding solutions to its clients in the Middle East. Tonic Branding was formed in January 2009, integrating its services to various entities of Tonic including advertising, media and PR. Tonic Branding has recently won Egypt-based Palm Hills Developments branding business and is currently repositioning its various project offerings.
Malayalam channel planned for UAE
Network Television Network (NTN), a cable TV venture from India, will launch a 24-hour Malayalam cable television channel in the UAE through e-vision's basic subscription package. The service will launch next week. X-Vision, an India-focused English language news channel that a group of Indian investors are planning to launch in the UAE using Du Cable TV network, is also scheduled for launch.
Abu Dhabi transport department invites tenders
Abu Dhabi's Department of Transport is inviting UAE-based agencies to bid for communications services required by the organisation. The winning agencies will be granted renewable annual contracts to handle various communications requirements of the department related to awareness building, education and public service announcement. The deadline for submitting the tenders is June 7.
Rotana launches marketing drive
Rotana has launched a marketing drive for the rebranding of its Khaleejiah channel, MediaWeek has reported. The drive includes four magazines, 10 newspapers and 27 outdoor LED screens in Saudi Arabia. The channel is targetting a more general family audience rather than focusing on culture.
Film company seeks investors for Muslim history project
US-based Lost History Media Ventures, a new global film and media company, is seeking investors and media partners for the firm's film and television projects about Middle Eastern and Muslim inventors, artists and visionary leaders. Michael Hamilton Morgan, head of LHMV, will visit the Gulf region 18-31 May, to meet potential investors and partners.
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