Media and Advertising
- The news you choose »
- Login to Add to Watchlist
Arab Media Forum set in May
The Dubai Press Club has announced the 8th annual Arab Media Forum to be held on May 11 and 12 at the Atlantis Hotel. The Arab Journalism Award distribution will also take place at the end of the two-day forum.
Abu Dhabi firm set up TV, film ventures
Experience Media Studios FZ-LLC, a new company based in Abu Dhabi's Twofour54 has launched a suite of services and investment opportunities for investors interested in developing and producing movie and television media assets for distribution. The company is tailoring UAE market based on Hollywood entertainment business model.
Du to sponsor ARN news
UAE telecom provider Du has said that it has signed a deal to sponsor all news bulletins on Arabian network ARN, which includes Arabic stations Al Arabiya, Al Khaleejiya and Noor Dubai, English Virgin Radio, Dubai Eye and Dubai 92 in addition to City 101.6 and HIT, which targets South Asian listeners.
Ministry launches translation drive
The UAE Ministry of Culture, Youth and Community Service has launched an initiative to translate the country's literature into other languages. The announcement came at the sidelines of Abu Dhabi International Book Fair during a press conference by Saeed Al Amiri, head of publishing department at the ministry
Dubai Media, Dubai Quality ink partnership
Dubai Media Incorporated has announced that it has signed a strategic partnership deal with the Dubai Quality Group. The deal is aimed at developing quality standards in the media sector and adopting best practices and high quality programs
Dubai Lynx winners announced
The winners of the 3rd Dubai Lynx Awards were revealed last night in Dubai. A total of 135 Dubai Lynx trophies were awarded, including the Media Grand Prix, which went to Starcom MediaVest Group, Dubai for the 'Fallen In love Again' Mars Chocolate campaign. The Print Grand Prix went to Leo Burnett Cairo for the Heinz Ketchup campaign 'Egyptian Hotdog', 'Egyptian Burger', 'Egyptian Pizza'. The Outdoor Grand Prix was awarded to FP7 Dubai for the Braindrain Education programme campaign 'Gumi Bears', 'Poodle Balloons', 'Anatomy'.
Saudi Arabia to promote e-journalism
Saudi Arabia's Ministry of Information and Culture said it is planning to improve electronic journalism as part of its new plan to promote e-media, reported the Saudi Gazette. Abdullah Balbaid, Editor-in-Chief of Radians Information Network, said e-journalism has been around since the late 1990s, but has never received official approval. Saudi journalists interested in e-journalism are supporting the creation of an official electronic newspaper industry, but are awating an official decision before they take their first step.
Egyptian author wins Arabic Booker prize
Egyptian author Yusuf Zeydan has won the International Prize for Arabic Fiction with his novel Beelzebub. The author received $60,000 for the prize, which is known as the Arabic Booker. Beelzebub deals with the religious and cultural shifts caused by the Roman Empire's adoption of Christianity in the fifth century in Egypt and Syria.
Du bans Flickr
UAE telecom operator Du has banned access to online photo site Flickr, meaning that the website is no longer accessible anywhere in the UAE following its prior ban by Etisalat.
New Arabic newspaper launched in Abu Dhabi
A new Arabic newspaper 'Alrroya Aleqtisadiya' is being launched in Abu Dhabi. Published by Imedia, Alrroya Aleqtisadiya, which means Economic Vision, will hit the stands today (Monday).
Seven GCC nationals in Forbes billionaire list
Seven GCC nationals are in the 2009 edition of the Forbes magazine billionaire's list. Saudi Arabia has the largest number of entrants, with five billionaires in the top 100. Prince Alwaleed bin Talal Alsaud comes in at number 22, with a fortune of $13.3bn, followed by Mohammed Al Amoudi (number 43, $9bn), Mohammed bin Issa Al Jaber and Maan Al Sanea (joint 62, $7bn) and Sulaiman Al Rajhi (number 74, $6.2bn).
Dubai Lynx opens
The Dubai Lynx international advertising festival opens today. The three-day festival will centre around a series of seminars and talks and will see competitors showcase their most inventive, effective and inspiring advertising ideas. Dubai Lynx Director Steve Lane said this year's competitors will have to prove extraordinarily creative to compete, in view of the tough economic climate.
Expression goes environmental for Bee'ah
Expression Marketing and Integrated Communications has won the pitch to provide the advertising and marketing for Bee'ah, the Sharjah Environment Company. Expression's brief is to help Bee'ah pursue its vision of turning Sharjah into an environmentally-aware emirate with sustainable practices understood and undertaken by all who live, work or visit there.
Transparency will help boost internet advertising, says survey
A new survey by Real Opinions shows that 87% of those involved in advertising or marketing for their organisations in the Middle East said that transparency in website visitor numbers and profiles of visitors would be influential in increasing their usage of the Internet for advertising. 'As the Internet allows users to follow their special interests, websites have the ability to accurately show how unique their visitors are and how it can match an advertiser's target market they wish to reach with communication,' said Dan Healy, CEO of Real Opinions. 'It shouldn't just be how many visitors a website receives, advertisers want to know the profile of these people. This in turn can provide a very cost efficient advertising model for many organisations to achieve the return on investment they seek in this economic climate.
Google launches interest-based advertising
Google has announced the beta launch of interest-based advertising on YouTube and the Google content network. The company says interest-based ads are a way for marketers to better deliver the right messages and offers to people as they surf the web. It will also enable marketers to better connect with people based on their interests and visits to websites, the company added.
It looks like you are using a Mac - check out our 
Web Feeds