1 Public Relations
The 20 most powerful copywriting rules of all time
- As this is the first article of the New Year, I thought it would be a good idea to revisit, reiterate and update some of the vital areas of contemporary copywriting.
- Sunday, February 08 - 2004 at 10:55 |
Critical success factors for managing change
- Change. It was the watchword of the 1990s. Old boundaries are gone. Customer loyalties are dead. Markets worldwide are moving faster than ever before. Truly, the future is seen by many as unpredictable.
- Thursday, October 09 - 2003 at 08:52 |
What's the next big deal in consumer brand marketing?
- As dramatic as it is, it's not the Internet, which has and will continue to change people's lives, not just the way they shop, learn and communicate. It's not the splintering and proliferation of media.
- Sunday, July 20 - 2003 at 15:26 |
Trajectory of Trust in American Business Shows Signs of Improvement if Brands Act Decisively
- New Golin/Harris and InsightExpress research reveals Americans are willing to trust business again if companies prove they can be a 'trust-builder' not a 'trust buster'.
- Sunday, April 27 - 2003 at 10:14 |
Developing the brand from the inside out
- For a long time external and internal communication was placed in separate boxes with the belief that communicating with customers was somehow more important than with employees.
- Sunday, February 16 - 2003 at 09:23 |
Attention to detail
- Whilst sifting through yet another pile of garbage masquerading as direct mail this week, I was reminded of some words of wisdom from a long, long time ago…
- Wednesday, January 08 - 2003 at 11:10 |
Employee relations - back to the future?
- As evidence mounts that the late-90's economic boom is coming to an end, it's also become popular to suggest that the balance of power between employees and companies is shifting back to the employer.
- Tuesday, December 24 - 2002 at 16:37 |
Outside-in Leadership
- Using research and stakeholder assessment to create a relevant leadership model
- Wednesday, December 11 - 2002 at 11:01 |
Web Feeds