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The 20 most powerful copywriting rules of all time
As this is the first article of the New Year, I thought it would be a good idea to revisit,... Read full article »
Critical success factors for managing change
Change. It was the watchword of the 1990s. Old boundaries are gone. Customer loyalties are dead.... Read full article »
What's the next big deal in consumer brand marketing?
As dramatic as it is, it's not the Internet, which has and will continue to change people's... Read full article »
Trajectory of Trust in American Business Shows Signs of Improvement if Brands Act Decisively
New Golin/Harris and InsightExpress research reveals Americans are willing to trust business... Read full article »
Developing the brand from the inside out
For a long time external and internal communication was placed in separate boxes with the belief... Read full article »
Attention to detail
Whilst sifting through yet another pile of garbage masquerading as direct mail this week, I was... Read full article »
Employee relations - back to the future?
As evidence mounts that the late-90's economic boom is coming to an end, it's also become popular... Read full article »
Outside-in Leadership
Using research and stakeholder assessment to create a relevant leadership model Read full article »
The role of employees in brand definition and promotion
Companies involved in brand creation or transformation should pay as much attention to their '... Read full article »
Public Relations: Then and Now by Geoff Lancaster
Public relations (PR) is not new. Its modern day origins in the United States can be traced as... Read full article »
Why are companies still advertising to everyone to get to someone?
A few years ago, my good friend Jerry Reitman, a former executive vice president at Leo Burnett... Read full article »
Direct mail - the big brother of direct marketing
At time of writing this, direct mail takes close to 75% of total direct marketing expenditure in... Read full article »
62 percent of Americans tell CEOs 'You are not doing enough to restore trust and confidence in Ameri
Golin/Harris trust survey finds 82 percent believe crisis of trust in American business will get... Read full article »
Copywriting. The superiority of the written word.
Direct response copywriting is a very fine art. A very specialised talent that somehow you can... Read full article »
Are you scoring with the search engines?
Marketing managers who think that spending money on a swanky new website will bring in lots of... Read full article »
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