Public Relations
The role of employees in brand definition and promotion
- Companies involved in brand creation or transformation should pay as much attention to their 'internal reality' as they do to their customers. The goal should be maximum relevance and alignment with the employee audience.
- Tuesday, November 26 - 2002 at 12:48
Public Relations: Then and Now by Geoff Lancaster
- Public relations (PR) is not new. Its modern day origins in the United States can be traced as far back as 1807 with President Jefferson's address to congress, although evidence suggests that the ancient Greeks and Romans gave much attention to influencing public opinion.
- Wednesday, November 13 - 2002 at 12:52
Why are companies still advertising to everyone to get to someone?
- A few years ago, my good friend Jerry Reitman, a former executive vice president at Leo Burnett and now vice chairman of International Data Response Corporation, gave a speech to a group of several hundred retailers at a marketing convention in Baltimore.
- Tuesday, August 20 - 2002 at 19:20
Direct mail - the big brother of direct marketing
- At time of writing this, direct mail takes close to 75% of total direct marketing expenditure in the UK and it continues to gain popularity day by day, growing at almost 10% per year.
- Wednesday, August 07 - 2002 at 09:33
62 percent of Americans tell CEOs 'You are not doing enough to restore trust and confidence in Ameri
- Golin/Harris trust survey finds 82 percent believe crisis of trust in American business will get worse or stay the same over the next few months, but consumers tell CEOs what they can do right
- Wednesday, July 24 - 2002 at 19:17
Copywriting. The superiority of the written word.
- Direct response copywriting is a very fine art. A very specialised talent that somehow you can never learn enough about.
- Saturday, June 29 - 2002 at 09:28
Are you scoring with the search engines?
- Marketing managers who think that spending money on a swanky new website will bring in lots of new business are forgetting one thing - people need to know your site exists.
- Wednesday, May 29 - 2002 at 11:15
A sword with two edges
- Over the past 12 months, the public relations industry has seen a great deal of consolidation, with the larger groups growing, and battling each other to buy out medium and large agencies in the USA, Britain and Europe, and to a smaller extent in our region.
- Wednesday, May 01 - 2002 at 14:45
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