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Weekly Newsletter
Description
AME Info's Weekly Newsletter is sent by e-mail to the exclusive AME Info database of currently 120,000+ business executives from the Middle East every Sunday evening GMT+4.The database is opt-in only and cleaned for bounces on a weekly basis via the weekly newsletter and hence the open-rate is relatively high.
The list was established in 2001 and has been receiving weekly updates since. The database is updated on a regular basis by sending reminder messages and by centralised user profiles and subscriptions.
The Weekly Newsletter offers 4 commercial positions as follows:
1 - Topsponsor
The most prominent position and the very first thing a user sees when opening the newsletter. The position can be animated GIF and a lot of space for creativity is made available.
2 - Featured position
This position is typically used for upcoming events across the region. Featured Position is a cost-efficient and excellent tool to increase awareness (maximum 4 positions in one single newsletter).
3 - Skyscraper
The standard IAB skyscraper position is a very efficient product not least thanks to its prominent size and position. The product is excellent for time-sensitive events.
4 - BreakerAds
A breakerAd is inserted for every 25 stories in the newsletter (typically 4-5). The position can be animated GIF and a lot of space for creativity is made available.
Notes
All messages are sent from AME Info (no forged addresses) and each message will carry a clear disclaimer stating who the sender is and how to be removed from future messages.
Topsponsorship should be booked well in advance as we are typically pre-booked 4-6 weeks in advance.
Data Reported
Open rate & click-through. Javascripts and Rich Media are not acceptable, therefore third party tracking can potentially be unreliable.
Ad Specifications
- Animation is limited to first 15 seconds, looping is unlimited within 15 seconds. Please keep animation smooth and fluid, using slow motions and gentle fades. Fast and abrupt motion has been shown to be highly irritating. Avoid experiences that 'break-through' the page or abuse the content.
- Ad opens into new browser (target=_blank).
Creative
| Name | Topsponsor |
| Width | 360 pixels |
| Height | 150 pixels |
| File Size | Maximum 25kb |
| Formats | JPEG, GIF |
| Destination | Click-through URL and ALT text |
| Animation | Loop Limit: Unlimited within 15 seconds |
| Name | Featured Position |
| Width | 120 pixels |
| Height | 120 pixels |
| File Size | Maximum 20kb |
| Formats | JPEG, GIF |
| Destination | Click-through URL and ALT text |
| Animation | Loop Limit: Unlimited within 15 seconds |
| Name | Skyscraper |
| Width | 120 pixels |
| Height | 600 pixels |
| File Size | Maximum 25kb |
| Formats | JPEG, GIF |
| Destination | Click-through URL and ALT text |
| Animation | Loop Limit: Unlimited within 15 seconds |
| Name | BreakerAds |
| Width | 360 pixels |
| Height | 150 pixels |
| File Size | Maximum 25kb |
| Formats | JPEG, GIF |
| Destination | Click-through URL and ALT text |
| Animation | Loop Limit: Unlimited within 15 seconds |
Targeting
No targeting options - message is sent to the entire list of subscribers.
Examples
- Current Edition (Advertising featured is from the past Sunday)
Client References
- 3M Gulf
- Acer Computers
- British Tourist Authority
- Canon
- Citibank
- CNN International
- Dubai Quality Group
- Emirates Holidays
- EuroFinance
- Fujitsu-Siemens
- Hilton Hotels
- IIR Exhibitions
- Leading Concepts
- MashreqBank
- Microsoft Middle East
- Nokia
- Oracle Middle East
- Samsung
- Saxo Bank
- SWISS
- Symantec
- Toshiba
- Visa International
Pricing Structure
| Position | Price per week |
| Top Sponsorship | US$ 5,775 |
| Skyscraper Position | US$ 3,500 |
| Featured Position | US$ 2,000 |
| BreakerAds | US$ 5,775 |
Booking Example:
Featured position for four weeks cost: 4 x US$ 2,000 = US$ 8,000
Adserving technologies and standards
AME Info is using 24/7 Real Media's Open AdStream, the ABCe audited leading dynamic advertising management and delivery solution, to manage and control our Internet advertising business. Open AdStream continuously monitors advertising delivery in order to maintain reliability, accuracy and optimal performance while targeting and delivering campaigns to precise geographic and anonymous data.
In January 2005 AME Info became a member of World Wide Web Consortium (W3C). The mission of the W3C is to lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability. AME Info joined W3C to show commitment to open standards to help make the Web accessible for all.
The Audit Bureau of Circulations, ABC ELECTRONIC and the IFABC stand for independence, truth, and transparency. These organisations employ strict audit standards ensuring the highest possible levels of data integrity and reliability. ABC ELECTRONIC ensures that the procedures used by its subscribers in the preparation of data for audit conform to the latest internationally-agreed industry standards. AME Info was the first website in the Middle East to achieve ABC certification. View audit summary
In May 2005, AME Info was awarded Superbrand Status following a strict selection process by the United Arab Emirates Superbrands Council. Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 40 countries. Superbrand status is awarded by an independent judging panel of experts.
AME Info FZ LLC is a certified licensee of the TRUSTe® Privacy Seal Program. The privacy statement and practices of www.ameinfo.com have been reviewed by TRUSTe for compliance with their strict program requirements.
The TRUSTe program is consistent with government and industry guidelines concerning the use of your personal information. These standards include the Organization for Economic Cooperation and Development (OECD) Guidelines on the Protection of Privacy and Transborder Flows of Personal Data, the Federal Trade Commission and Department of Commerce's Fair Information Practices, the California Online Privacy Protection Act, and the CAN-SPAM Act.
For more information or a quotation please contact us
AME Info is using 24/7 Real Media's Open AdStream, the ABCe audited leading dynamic advertising management and delivery solution, to manage and control our Internet advertising business. Open AdStream continuously monitors advertising delivery in order to maintain reliability, accuracy and optimal performance while targeting and delivering campaigns to precise geographic and anonymous data.
In January 2005 AME Info became a member of World Wide Web Consortium (W3C). The mission of the W3C is to lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability. AME Info joined W3C to show commitment to open standards to help make the Web accessible for all.
The Audit Bureau of Circulations, ABC ELECTRONIC and the IFABC stand for independence, truth, and transparency. These organisations employ strict audit standards ensuring the highest possible levels of data integrity and reliability. ABC ELECTRONIC ensures that the procedures used by its subscribers in the preparation of data for audit conform to the latest internationally-agreed industry standards. AME Info was the first website in the Middle East to achieve ABC certification. View audit summary
In May 2005, AME Info was awarded Superbrand Status following a strict selection process by the United Arab Emirates Superbrands Council. Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 40 countries. Superbrand status is awarded by an independent judging panel of experts.
AME Info FZ LLC is a certified licensee of the TRUSTe® Privacy Seal Program. The privacy statement and practices of www.ameinfo.com have been reviewed by TRUSTe for compliance with their strict program requirements. The TRUSTe program is consistent with government and industry guidelines concerning the use of your personal information. These standards include the Organization for Economic Cooperation and Development (OECD) Guidelines on the Protection of Privacy and Transborder Flows of Personal Data, the Federal Trade Commission and Department of Commerce's Fair Information Practices, the California Online Privacy Protection Act, and the CAN-SPAM Act.
For more information or a quotation please contact us
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