Nikon launches two new COOLPIX S-series models

The S6500 is a compact wide-angle, high-power zoom model equipped with a backside illumination CMOS image sensor with 16.0 million effective pixels. It also comes with a 12x optical zoom NIKKOR lens that covers a broad range of angles, from 25 mm to 300 mm (both equivalent in 35-mm [135] format).

Further, with Wi-Fi compatibility, users can directly upload high-quality images and movies to social networking sites through a smart device. The new S6500 also features five new Glamour Retouch effects, including Brighten Faces and Whiten Teeth. In addition to expanding Nikon's proposal for new ways to enjoy connecting with digital cameras, the S6500 offers extensive features that allow users to further enjoy their photos after they have been taken.

The slim S2700 not only features a 6x optical zoom NIKKOR lens, whose wide-angle and zoom capabilities allow it to capture different perspectives. It is also equipped with an extensive selection of automatic shooting functions, including six types of Scene Auto Selector modes. The camera also features a variety of image editing functions such as Special Effects and Filter Effects -- which enable first-time digital camera users to enjoy shooting and editing images through simple operations -- as well as advanced functions such as Motion Detection and Subject Tracking. On top of that, the S2700 caters to users looking for a unique camera, by offering it in Decorative Pink or Decorative Purple versions that come with flower designs on the body's front surface.

Commenting on the launch of these new cameras, Takashi Yoshida, Nikon Middle East FZE Managing Director, said: "Nikon is very excited to kick-off the new year with these two new products. They come loaded with some great features that will enhance the user experience. The Wi-Fi capability, for example, allows users to quickly and easily share their photos and videos with friends and family through social media. Most importantly, these new products will allow photographers to do much more with their camera."