Nikon launches flagship COOLPIX digital compact camera P7700

Users will enjoy full-scale manual photography on par with digital-SLR cameras and can brush up on their techniques, as well as explore system expansion.

Three cutting-edge COOLPIX S-series models were also launched today, which give users an unprecedented digital camera experience through the perfect combination of advanced technology and ultra-stylish design.

The S6400 is slim and features a high-powered zoom operated via a built-in touch panel, the S800c is Wi-Fi(R) compatible and equipped with the Android(TM) OS and the S01 is the most compact and lightest COOLPIX model in history.

The successor to the P7100, the P7700 offers several key advances over its predecessor, including faster continuous shooting and enhanced image quality when shooting at high sensitivities.

Highlights include a large 1/1.7-inch Backside illumination CMOS image sensor and a high-speed 7.1X optical zoom NIKKOR lens with an effective 12.2-million pixel count. In addition, the built-in Lens-shift vibration reduction (VR) Image stabilisation function increases the range of imaging possibilities with the camera performing equally well when snapping beautiful still images or recording crisp and clear full-HD movies in dark or dimly lit surroundings.

The S800c is Nikon's pioneering new way for users to enjoy and share digital photography with others via the Internet. In addition to superior basic camera performance, using the S800c is similar in feeling to operating and communicating with a smartphone (except there is no phone function); an all-in-one product for shooting, viewing, connecting, and enjoying.

Featuring built-in Wi-Fi(R) compatibility, this camera is on par with and exceeds a smartphone in many ways. The S800c can connect wirelessly to the Internet for easy uploading of stunning images and vivid videos (in full-HD 1080p format) to social networking sites. Along with the Backside illumination CMOS image sensor with an effective 16.0-million pixel count and 10x optical zoom NIKKOR lens, the S800c captures sharp, blur-free and unparalleled images which exceed a smartphone's imaging capabilities.