New Nissan Sentra defies sales expectations in compact sedan segment

Impressively, in the first 50 days of sales, nearly 1,500 Nissan Sentras have been sold, underlining the appeal of the compact sedan which offers spaciousness and comfort usually found in the segment above, as well as spirited 1.6-litre or 1.8-litre engines.

The C-segment is the largest single car category in the Middle East with 24 different models currently vying for the top spot, held by the Nissan Sentra.

Nissan will now use the strong initial response from the region's car buyers as a platform on which to build towards an ambitious sales target of 25,000 Sentra sales per year in the GCC region in the next three years.

"Nissan Sentra was launched with the clear intent to reinforce our strong leadership position in the C segment and the start of sales is living up to our expectations," said Samir Cherfan, Managing Director, Nissan Middle East.

"Since its launch, on average more than one Sentra is sold every hour. This proves customers recognise that we are producing cars of the highest quality, cars that people are buying in ever-increasing numbers," he added.

"Nissan has a proven record of success in this segment with Sentra being its 13th generation sedan," continued Samir. "This high-value choice features unexpected spaciousness and many technologies not seen before in cars of this class, along with an ability to over-deliver on the basics. These qualities have immediately found favor with Middle Eastern customers looking for an aspirational and upscale compact sedan," he added.

"I recently purchased a brand new Nissan Sentra and was extremely happy. The all new Sentra is a class apart," said Mr. Rohan Kumar, a proud owner. "Expect more and pay less. The Nissan Sentra has so much space and is comfortable. I am also connected with all the technologies like Navigation and Bluetooth that the car offers," he concluded.

Mr. Scott Dylan another Sentra buyer, added, "I commute every day from Sharjah to Jabal Ali and am quite impressed with my Sentra's fuel consumption. The drive experience itself is enjoyable with comfortable leg space, latest technology, and I now enjoy driving."


•Nissan Sentra is the all-new nameplate in the Middle East's compact sedan segment but the 13th generation Nissan sedan in its model line globally
•Seductive design with high-end details such as LED accented headlamps and tail lamps and upscale interior craftsmanship
•Unexpected spaciousness including class-leading legroom and boot space
•Class-above convenience including dual zone climate control, intelligent key and rear view camera
•Over-delivering on the basics due to 10% reduction on maintenance cost and class-leading fuel economy of 6.2l/100km and 6.7l/100km* for 1.6-litre and 1.8-litre respectively.
•Efficient 1.6 and 1.8-litre engines and next-generation Xtronic CVT delivering optimal performance
•Seamless connectivity including Bluetooth and satellite navigation