Nissan's planned Datsun cars to sell for up to $5,000
- Japan: Thursday, October 04 - 2012 at 08:47
Carlos Ghosn, the chief executive of Nissan has said the company's revived Datsun brand will appear as bare-boned as any rival has tried, the Wall Street Journal has reported. Japan's second-biggest carmaker is hoping to set new lows for pricing for a global auto maker, offering the cheapest Datsun model for about $3,000 to $5,000. To achieve this target, which even Nissan officials concede will be a hard to pull off, the company will have to jettison features that have long been standard in the US but not in developing markets, from automatic transmissions to a full supply of air bags.
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