Notions Group to introduce four brand extensions and two brands at Gulf Foods 2013

An active player in the market since its establishment in 2008, Notions Group will be adding Xtreme, XL Sticks and XL Bites to its hugely popular XL Fresh Potato chips brand and introducing new twist-shaped fresh potato chips brand XO. Notions Group will also be growing its share of the confectionary category by expanding the La Ronda Luxury Chocolate line and introducing a new brand; Roastery Chocodate in response to market demand for a bulk product of the popular Chocodates.

Notions Group also specializes in distribution, global export and marketing of a diverse range of unique savoury snacks and confectionary items views innovation as a vital building block in the establishment of strong brands says Owner and Managing Director Fawaz Masri, "We have worked very hard to create these new products and are confident they will hit the spot for our growing number of loyal consumers who have grown accustomed to our quality."

Masri expects 2013 to yield major growth for the group composed of Dubai-based La Ronda - an ISO & HACCP-certified chocolate factory that manufactures gourmet standard chocolates and chocodates and Star Foods - a Saudi-based savoury snacks factory that specialises in the manufacturing of a variety of halal & vegetarian chips, crisps and other snacks. "We have been making great strides over the past few years and have drawn closer to our goal of establishing our brands as household names that cater to people of all ages," says Masri.

The company employs more than 300 people and prides itself for the utilization of state-of-the-art technology and international hygiene standards to churn out over 10 high-quality food products.