The first Officine Panerai boutique in Abu Dhabi

The new store will be the first in Abu Dhabi and the second in the UAE, following the one in Dubai Mall.

The new Officine Panerai boutique will offer customers and enthusiasts an understated, elegant ambiance in which to see and purchase all the models in the Panerai collections as well as the company's most sought-after Special Editions.

Situated in one of the latest and most prestigious integrated lifestyle developments in the capital of the UAE, the Officine Panerai boutique in Avenue at Etihad Towers, located in the capital's most desirable and exclusive beachside, the Al Ras Al Akhdar district, a peninsula that is connected to the main land by the world-renowned waterfront coastal road. In this exquisite location, every aspect has been considered in order to allow comfort, luxury, convenience and enjoyment to visitors and guests.

The design of the new boutique, which will have a floor space of around 53 square metres, is typical of all Officine Panerai boutiques, where shapes, colours and materials contribute to recreating a classic, Italian style environment that takes inspiration from the sea, the element that more than any other characterizes the distinctive identity of Panerai watches.

From the historical supply of highly specialised, precision instruments to the Italian Navy, up to the current sponsorship of the classic boats regatta circuit Panerai Classic Yachts Challenge, the sea has always played a leading role in the Florentine company's history, and the boutiques evoke this link through teak wood and steel, porthole-shaped windows and sinuous fittings recalling ocean waves and the shapes of the most elegant sailing yachts.