"The buzz about Augmented Reality (AR) is growing in the MENA region. And while AR has been around for a few years, the technology has been slow to catch because of the proliferate creation of bespoke AR apps. By teaming up with Etisalat Ogle It! is being pushed on a mass scale throughout the region so users need only download one application that works for all brands. There's no doubt that we will see increased entries using Augmented Reality technology in the future," says John Dickenson from Ogle It! Middle East.
This year the Festival Programme and Winners Book will feature various augmented pieces providing a unique experience for readers, including the chance to see and hear what the panel of judges have to say.
Ogle this photo on the left to see a video of visitors having an augmented reality experience by interacting with a falcon at the GITEX 2012 launch. Search for 'Ogle' and download the app FREE from the MAC App Store or Google Play. Open the app and hold your phone over the photo to see the video.
Browse
related articles
Ogle It the official Augmented Reality Partner of 2013 Dubai Lynx International Festival of Creativity
- United Arab Emirates: Tuesday, January 22 - 2013 at 13:20
- PRESS RELEASE
Related content
The Dubai Lynx International Festival of Creativity, largest of its kind in the MENA Region, has embraced augmented reality by partnering with Ogle It! - the leading Augmented Reality application in the Middle East. Having partnered with Etisalat, Ogle It! brings a single, large scale platform to facilitate the next level of brand interaction via Android and iOS smart devices.
Article Options
Log in to request more information from Ogle It
Posted by Rana MesbahTuesday, January 22 - 2013 at 13:20 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / 4C.
Notes and Media Contacts »
Disclaimer »
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
