OKI urges businesses to stop printing at GITEX 2012

"Some printer companies are telling you to print twice as much for the same cost, but we're suggesting if you print less by printing more wisely, you can save money and the environment," says John Ross, General Manager, Oki Middle East, Africa & India.

"Using a combination of green technology and basic sense, organizations can waste less paper, save energy, and save real money."

The launch of Oki's "Stop Printing Campaign" aims to raise awareness of the growing output of print waste across the globe and in the region. Extrapolating from an Economist report detailing paper consumption per capita in 24 selected countries, a conservative figure for global printed paper usage across all forms of print would be 319 trillion A4 page equivalents per day.

"If we consider 10% of that is produced by PC linked printers and 10% of that in turn is wasted, we are wasting over 3 trillion A4 pages of print every day." says Ross.

"The launch of Oki's "Stop Printing Campaign" at GITEX aims to raise awareness of these shocking figures of print waste across the globe and in the region."

OKI will also be revealing its latest products offerings, in which more than half of the revised product range consists of new or upgraded products. The revamped range is a critical element in OKI's aggressive aim to double its sales in EMEA, as it creates the opportunity to significantly increase the company's footprint in critical markets. Moreover, businesses of all sizes are set to benefit from the energy saving benefits Oki products.

"As a carbon neutral company, we maintain a strong commitment to the environment and are dedicated to helping companies reap the benefits of green technology. Our latest products are in compliance with the latest European regulations and will help businesses reduce costs and their carbon footprint simultaneously," said Ross.

As with the rest of the OKI product range, the new products are based on the company's unique proprietary LED technology and come with a three-year warranty, which gives customers peace of mind and confidence in the robustness and reliability of their OKI device.

Oki will be showing at GITEX on the 14th-18th October.