Oman Ministry of Tourism exhibition stand unveiled in London

Highlighting the national significance of the project, Mohammad Al Farei, Managing Director, Zeenah Group said, "This project really places Oman on the international stage. TBWA\Zeenah has a strong reputation for providing original and innovative solutions to fit for our clients' needs and our association with Creative Action Design Group UK has come from several years of working closely with them in the Omani market. This relationship has allowed us to extend an internationally proven level of design expertise to such an important project."

He added, "Together with our partners at CAD, what we have achieved for the Ministry of Tourism represents a proud achievement towards our commitment to the Oman market, we are looking forward to further outstanding results from the partnership."

The exhibition stand reflects the new 'Brand Oman' identity and the exclusive design was created to reflect elements of traditional Omani culture with a modern interpretation. The stand is large in size, covering a floor area of approx 330 square metres and is designed to be modular, so depending on the show requirements it can be re-sized to fit smaller areas. Once the World Travel Market in London concludes, the exhibition stand will be disassembled to travel onwards to other international locations such as China and Germany.

TBWA\Zeenah recently signed a partnership agreement with UK based Creative Action Design (CAD) to exclusively provide world leading spacial, brand and event design services in the Sultanate of Oman.

Signaling his enthusiasm for partnership Ian Silverstein, Founder - Creative Action Design said, "Over the last 15 years we have worked with some of the largest brands across the globe delivering business improvement through creativity. To have been deeply involved with such a high-profile project such as this is truly gratifying for our firm and our colleagues at TBWA\ZEENAH. Our experience with other Omani brands such as Omantel and Nawras was to develop and implement branded environments for stores and retail spaces, and this has given us an excellent insight into the Oman market. We look forward to continuing our work with Mohammad and his team at TBWA\Zeenah to bring truly pioneering and world-class design ideas to the Sultanate."

CAD is an internationally renowned design company who apply creative thinking, global experience and original approaches across a broad range of creative services incorporating commercial and retails spaces, branded environments and events stands.