Oman's leading agency TBWA\ZEENAH expands with new leadership team

Mohammed Al Farei, Managing Director of TBWA\ZEENAH announced strategic hires to reinforce their commitment towards best practice client care; Callum Hoy as Director of Business Development overseeing client relationships and Paul Ross as Director, New Business.

Mohammed Al Farei, Managing Director at Zeenah Group highlighted the significance of the appointments, "TBWA\ZEENAH is a place buzzing with real creativity. It's where disruptive and contemporary ideas are born. With a clear focus on the unconventional and a dedicated new media team now in place, we are embracing the future head-on. Callum and Paul are experienced and accomplished team leaders in their own right, and when it comes to raising benchmarks for creativity and effectiveness for clients, they mean business."

Callum Hoy has been appointed as Director of Business Development. Callum joined TBWA\ZEENAH from London, where he held senior roles at Publicis and Ogilvy. Most recently, he was directing Visa Europe's London 2012 Olympic & Paralympic Games partnership marketing programme. At TBWA\ZEENAH, Callum is responsible for the business development of the existing client portfolio and is the Head of Client Services. He specialises in delivering truly integrated advertising communications.

Paul Ross joins TBWA\ZEENAH as Director, New Business. Paul is a senior brand strategist harnessing 20 years in brand building and a passion to create disruptive ideas which drive clients' businesses. Previously, Paul worked for more than five years with Omnicom's global advertising brands BBDO and DDB in London, Paris and Riyadh, clients he worked with included Sony, Henkel, Qatari Diar, Riyad Bank and Sama Airlines. His experience spans multiple industries including airlines, automotive, consumer electronics, energy, financial services, luxury goods, retail and real estate.