Omran nurtures two of Oman's most prominent Al Mara Excellence Awards Winners
- Oman: Thursday, October 18 - 2012 at 10:34
- PRESS RELEASE
Omran has played an instrumental role in the recent recognition of two successful Omani women at the second annual Al Mara Excellence Awards. Badriya Al Siyabi, Corporate Social Responsibility (CSR) Manager at Omran was named 'CSR Woman of the Year' while Salma Al Hajri, CEO and Founder of Salma's Chocolates, a brand under the umbrella of Omran's hallmark CSR program, Intajee, received the 'Most Promising Woman of the Year' award.
Badriya was recognized for her extensive efforts, spearheading many of Omran's CSR projects in the Sultanate. Her representation of the company's core values has helped create long-term benefits for local communities across Oman by forming meaningful and sustainable programs. Badriya's endeavors also include investing time and effort in nurturing and establishing relationships with residents located in and around Omran project sites.
Establishing the first and only Omani chocolate brand has positioned Salma as a pioneering force in the local market. Her creativity in maintaining the Sultanate's heritage by combining local flavors in her creations has set her apart from the competition. Through her association with Intajee, Salma has sourced raw ingredients from families living in Al Batinah and Jabal Al Akhdar. Omran has also enabled Salma to maximize her brand's reach by investing in training, equipment, packaging and marketing to enable the products to reach the shelves of hypermarkets and become available to the wider general public.
From the onset Omran has been a key supporter of women advancement. The company has been involved with organizations such as the Dhofar Business Woman Center and Muscat Women Center, to provide training sessions and courses that will further develop their business skillset. Omran has also successfully implemented the Springboard Women's Development Program in Jabal Al Akhdar, Khasab and Mussanah in partnership with the British Council, which helped identify clear, practical and realistic steps for women to enhance their leadership capacity.
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