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Web-based listening and engagement techniques revolutionise market research
Video: The internet has revolutionised market research and new listening and engagement techniques have given brands unparalleled insight into consumer's wants and habits. During this week's OMD Predicts in Dubai, Steven Bond spoke to Annelies Verhaeghe, Head of Research Innovation for InSites Consulting, about how multimedia ethnography and social media netnography are two solutions that can provide answers, even when no questions have been asked.
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Steven Bond, ReporterMonday, June 18 - 2012 at 09:36 UAE local time (GMT+4)
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This article was updated on Tue Jun 19 2012.
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