Chimigi launches and reveals heavy digital consumption amongst Farsi users
- Iran: Wednesday, October 03 - 2012 at 11:00
- PRESS RELEASE
Chimigi, Iran's first online research panel, has released the results of Digital Iran 2012, a survey which benchmarks Iranian consumers on their Internet and mobile usage. It is the first in a series of online surveys intended to create greater transparency for both foreign and local companies on the attitudes and behaviours of tech-savvy Iranians.
When asked about which activities they most regularly accessed and consumed on the Internet, at the top included researching information '67%', reading news websites '65%', online banking '64%', downloading music '49%', social networking '44%', and shopping online '43%'.
Podcasts, video downloads, listening to the radio, and streaming videos online stood together at 38%.
Indicative of the tech-savvy audience that was sampled in the survey, 88% of respondents are connected to an ADSL high-speed connection, with 10% preferring to access the Internet via a wireless network 'e.g. Wi-Fi'.
The vast majority primarily uses a PC '90%', with 71% accessing the Internet from home and 25% from their workplace. In terms of preference in their browsing experience, Firefox '38%' leads the market, followed by Internet Explorer '30%', and Chrome '21%'.
"We're just beginning to shed light to the public on how active and sophisticated Iranian users are online," said Amir-Esmaeil Bozorgzadeh, Managing Partner at Conovi, the parent company behind the online research panel. "E-commerce, online banking, and consumption of heavy digital mediums is remarkably advanced and typically a big eye-opener when revealed to foreign brands," he added.
On the mobile front, Nokia leads with a 42% share as the primary brand of choice, a position it will not likely hold for long due to the Finnish company's recent decision to pull out of the Iranian market. Samsung comes in second '20%', followed by Sony Ericsson '16%', HTC '10%', and Apple '9%'. Nearly half of respondents own a smartphone '46%', of which Samsung '25%' ranks at the top, followed by Nokia '21%' and Apple '16%'. Tablet PC owners reflect 14% of all respondents.
"Iranians are following the same global shift towards mobility as an evolving digital medium," said Bozorgzadeh. "And the taste for an increasingly richer mobile experience is happening in tandem with the launch of the first 3G network nearly 6 months ago," he added.
Chimigi's online panel currently consists of a highly educated audience, 73% of which possess a bachelors degree or higher '19% hold a master's degree'. It is also a young population, 26% being between 18-24 years of age and 50% between 25-34. The majority of respondents are male '79%', 54% are reportedly single, and 41% are married.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of Mediaquest FZ LLC. Mediaquest FZ LLC is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.