OSN strengthens brand presence in Kuwait with launch of new experience showroom

The new showroom focuses on the TV viewing experience with features including a home theatre area, visual displays, sales and customer service centre, as well as a demo area for OSN's new technology including OSN Play and OSN Plus HD.

David Butorac, CEO of OSN said: "Kuwait is an important market for OSN and has witnessed nearly 35% growth this year further demonstrating our success and popularity among Kuwaiti residents. The completion of the Marina Mall showroom with the latest technology reflects our commitment to provide customers in Kuwait with unparalleled service levels."

"Visitors can expect an enriched experience with OSN products and services first hand through our interactive technology in the state-of-the-art showroom with a specially designed demo area that is unmatched in the region," he added.

Commenting on the company's future plans, Maaz Sheikh, Chief Sales and Operations Officer at OSN added: "We've seen an exponential increase in demand for OSN services in Kuwait resulting in our positive growth. We expect similar growth levels over the next few months fuelling our retail expansion strategy to bring OSN closer to the customer. Over the next six months, we will double our retail touch points with presence in key malls and shopping areas including remote areas adding even more convenience and making OSN more accessible to one and all."

The clean, vibrant look and feel of the new OSN Marina Mall showroom is in line with the refreshed OSN brand identity launched earlier this year and is reflected in the network's values of being bold and confident and providing a premium brand experience.

OSN currently has seven locations across Kuwait including Marina Mall, Avenues Mall and Al Fanar Mall with over 100 retail outlets across the region, making it more accessible for customers to visit and find out the latest offers and services from OSN.

OSN has set the standard for regional broadcasting with the breadth and depth of its premium content and has delivered an impressive array of innovative firsts to enhance the viewer experience including the introduction of High Definition (HD) and 3D television, OSN Plus HD, OSN Play, On-Demand and PVR (Personal Video Recording) technology.