OSN strengthens regional footprint with new flagship showroom in Kuwait

The new showroom, located in Dajeej, focuses on the TV viewing experience with features including a home theatre area, sales and customer service centre, as well as a specially designed demo area for OSN's new technology including OSN Play and OSN Plus HD.

David Butorac, CEO of OSN, said: "We are focused on aggressively expanding our regional presence through new retail touch points that bring us closer to our customers and provide an enriched experience.

"Kuwait is one of our fastest growing markets, with a large segment of discerning television viewers, who demand high quality entertainment across multiple platforms. We recorded a healthy 24% growth in our subscriber base last year in the country, and this new showroom reflects our continued commitment to provide Kuwaiti residents world-class premium entertainment with the highest standards of service."

According to the Arab Media Outlook Report 2011-15, pay-TV penetration is set to grow significantly in Kuwait led by the high disposable incomes of residents. OSN is drawing on this robust growth opportunity through the new showroom, which opens doors to the most sought after TV entertainment.

Customers can experience first hand the pioneering OSN Plus HD, the region's first 3D, HD, Internet enabled satellite receiver and recorder. With a terabyte storage capacity, viewers get access to a vast library of on-demand content at the touch of a button. Visitors can also explore OSN Play, the region's first online TV platform, an ideal fit for Kuwait which has one of the region's highest internet penetration rates of over 74%. With OSN Play, viewers can watch their favourite TV on-the-go anytime, anywhere on multiple devices including their laptop, the iPad or Android Tablets.

OSN currently has six key locations across Kuwait including Marina Mall, Avenues Mall and Al Fanar Mall with over 400 retail touch points across the region.