Paperworld Middle East draws strong interest from German office supply and stationery manufacturers

The German Pavilion is part of the Made in Germany programme of the German government and sponsored by the Federal Ministry of Economics and Technology (BMWi) and the Association of the German Trade Fair Industry (AUMA). It will feature leading German exhibitors and occupy 25% more space at the upcoming edition in March in comparison with 2012 figures.

"Paperworld Middle East has grown in size and scope over the years and is now reputed as a key enabling event for companies looking at doing business in the Middle East,"

said Ahmed Pauwels, CEO of organiser, Epoc Messe Frankfurt.

"German companies who are anxious to engage further with GCC and regional buyers as well as key decision makers from the wider region, will benefit from the wide footprint of Paperworld Middle East," he added.

"The Middle East with its rapidly growing economies and explosive demographic growth potential is a key area of interest to German manufacturers and suppliers of office supplies, stationery and paper products. Our exhibiting partners stand to benefit tremendously by taking advantage of this platform," said Stefan Szunder, Director Sales, Germany for Messe Frankfurt.

Among leading exhibitors on the German Pavilion include well established companies such as: C. Joseph Lamy with their range of fine pens, pencils and assorted writing instruments; Dokumental, who will showcase their leading range of inks and writing fluids; Durabel, featuring their range of office products, Schneider who will showcase their reputed range of writing instruments and Tesa with a range of eco-friendly tape dispensers and associated products.

Paperworld Middle East 2013 will be held from March 5th to 7th at the Dubai International Convention and Exhibition Centre. The exhibition brings the unmatched expertise, scope and reach of the Frankfurt-based parent show to key decision makers, buyers and customers.

The Middle East is a region which represents a market of considerable interest and potential to the paper, office supplies and stationery industry globally.

Paperworld Middle East features dedicated sections catering to Office Supplies; School Articles; Gift Articles; Greeting Cards/Calendars; Wrapping Material; Office Paper and Films; and Household Paper and Films.

The trade visitor profile includes wholesalers; distributors; hypermarkets and supermarkets; stationery shops; paper and office suppliers; gift shops; publishers and printers; bookshops; children's shops, school and university representatives.